銅 平面 · 2020
Pleady Branding 品牌形象
- A' Design Award 銅獎 2020 in 平面
- CLIENT: Good Morning Inc
- Estimated Number of Design Views: 29,478
- Verification code 2367930E9C · Verify this award
Colors
About Pleady Branding 品牌形象
《Pleady品牌形象》係為一間專業運動貼布製造商而設計嘅品牌形象方案。呢個方案涵蓋品牌名稱、品牌標誌、包裝、網站、產品目錄、品牌宣傳片同埋展會攤位設計。品牌名稱結合咗「play」（遊戲、比賽）同「ready」（準備就緒）兩個詞。整體傳播策略圍繞住標語「Tape or Lose」（貼定輸），配合一個女子跑手嘅主視覺形象，靈感源自貫穿標誌嘅線條。黃綠色作為品牌主色，突顯咗品牌對運動員嘅專注。透過色彩管理，確保品牌色喺紙張、影片同屏幕上都保持一致。
About the A' Design Award 銅獎
Pleady Branding 品牌形象是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Pleady Branding 品牌形象將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Pleady Branding 品牌形象出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
Press Kit
- Unique Properties
- We supported the brand launch of the specialized taping manufacturer PLEADY. We developed the elements that form the core of the brand, such as the brand name and brand logo, positioning communications around the tagline Tape or Lose, and the key visual of a female runner. Our goal with the design was to provide a unified worldview and an identical brand experience at all touchpoints.
- Dimensions & Packaging
- Naming / Logo / Packaging / Websites / Product catalogs / Brand movies / Trade show booths, etc.
- Tags
- Taping, Kinesiology Tape, PLEADY, Three S inc., Made in Japan
- Production Technology
- Brand color control was another challenge. We performed color management to ensure that the brand color would create the same impression whether it was reproduced on paper, film, or a monitor.
- Design Challenge
- Taping is a mature market, so the challenge was to establish a brand clearly differentiated from the competition despite being a latecomer. We formulated the tagline Tape or Lose and the distinctive yellow-green brand color to underscore the fact that the brand targets athletes. In addition, we created a single visual embodying the brand’s worldview, and utilized it in catalogs, websites, and trade show booths.
- Inspiration
- The brand name is a portmanteau of play and ready. It expresses support for thorough conditioning through the provision of high-quality taping to athletes. The key visual of a female runner draws inspiration from the brand logo, which has a line in the brand color running through it.
- Project Duration
- PLEADY launched in July 2019.
- Operation Flow
- We seamlessly integrated brand development with the development of communication tools. This production framework allowed us to successfully create a unified worldview for all touchpoints, despite a tight production schedule.
