Camel Robot 數碼藝術作品 by Edu Torres is a highly esteemed winner of the very prestigious 2020 A' Design Award 金獎 in 電腦圖像設計 Competition Category.

金電腦圖像· 2020

Camel Robot 數碼藝術作品

by Edu Torres

Client: Camel

A' Design Award 金獎 Winner in 電腦圖像 Category

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Colors

The Design

About Camel Robot 數碼藝術作品

Camel Robot 係一件數碼藝術作品，將一個品牌標誌重新演繹成機械動物。呢個影像以三維模型建構，並以高解像度渲染，適合印刷以及喺展覽同辦公空間展示。創作參考咗工業機械、機械人技術同科幻元素。機身部分開放，令內部線纜同電源裝置清晰可見。中性嘅藍色同深色調配色令視線集中喺主體輪廓上。細節程度經過平衡，既保持真實感又易於閱讀。

The Recognition

About the A' Design Award 金獎

Camel Robot 數碼藝術作品是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Camel Robot 數碼藝術作品將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Camel Robot 數碼藝術作品激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Camel Robot is an interpretation of the Camel brand logo. It's a commissioned work for a Camel exhibition and an artistic picture to show on Camel offices.
Dimensions & Packaging: 3D render, hi quality render of 8000 x 8000 pixels, CMYK.
Tags: camel, 3d, cgi, robot, sci-fi, industrial,
Production Technology: 3D Model
Design Challenge: The hardest part was finding the balance between how amount of details to add before feeling it busy or overwhelming visually. The same reason as how amount of detail to make it believable and well crafted, but still with a visual hierarchy and easy shape recognition.
Research: To build the camel robot, first I collected images of industrial machinery (tubes, cables, hoses, robotic arms, etc...) sci-fi mechs images of pop culture like (Matrix, Blade Runner, Pacific Rim, Evangelion etc.) and anatomical references of the camels (muscles, bones, etc.). Then the creation process consists of recreating the organic elements, matching it with robotic pieces. The camel has a partially open for a reason: this way we can see the inside, the power supply, the cables, and the elements that brings in the artificial life. This allows the spectator to understand better how it works, giving a sensation we are looking the whole design, inside-outside. The chosen tool is 3D CGI. It allows make it realistic that brings in a more tactile feeling when the spectator sees the design, so all can be built or it can be real. The final piece is on neutral blue and dark color, this way the attention is more focused on the camel, and the main silhouette is more recognizable.
Inspiration: The goal was very clear, make the "Camel" camel like a robot. So the references come from the world of science fiction, robotics, industrial machinery etc.
Project Duration: Project Started on November 2017 and finished on January 2018
Operation Flow: Glossy printing, COATED FOGRA 39 color profile, plotter preferred.
Image Credits: Image #1: 3D designer Eduardo Torres Perez, Camel Robot, 2018.