Option 海報設計 by Haolai Zhou is a highly esteemed winner of the very prestigious 2020 A' Design Award 銅獎 in 平面設計 Competition Category.

銅平面· 2020

Option 海報設計

by Haolai Zhou

Client: H.Design

A' Design Award 銅獎 Winner in 平面 Category

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Verified Award Winner

Verify Award Status for #91989

View at A' Design Award Press Release Award Badge

Colors

The Design

About Option 海報設計

《Option》係一款關於女性權益嘅海報設計。呢張海報呼籲女性唔好保持沉默，要向全世界發聲。呢個訊息同時都係想提醒公眾，對於每日喺身邊發生嘅議題，都唔應該保持緘默。無論係對女性定係對公眾嚟講，沉默都唔係一個選擇。海報嘅中心圖像係一個交叉符號，靈感嚟自審視作品期間，喺被捨棄嘅草稿同構思上所做嘅記號。呢個交叉符號表達咗「沉默並非選項」呢個訊息。海報尺寸為11 x 17吋。

The Recognition

About the A' Design Award 銅獎

Option 海報設計是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Option 海報設計將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Option 海報設計出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The poster design is talking to the issue of Women rights. The concept is telling women not to keep silent. They need to raise their voice to the world. The public should not keep silent about this big issue, even though it’s happening around them every day. Silence is not an option for both women and the public. The idea of using the cross symbol came from the design process that evolved as people self-critiquing.
Dimensions & Packaging: 11in x 17in
Tags: Women Rights, Powerful, Action, Option
Production Technology: Sketching and photo shooting for exploring the idea making. Good graphic and solution appeared in the all process.
Design Challenge: Finding the powerful and appropriate visual language to speak out.
Research: Spoke to women who are in different groups of age, fields, and role. Taking surveys for specific questions. Those results and data bring up more inspiration to create design.
Inspiration: Femininity is still facing this problem in modern society, so Women's rights should be spoken out more. During the research and design process, finding powerful and appropriate visual language to present this sensitive topic becomes a big challenge. However, the cross symbol, for those abandoned idea sketches and design drafts, pops up in the process of critiquing designs. It represents this is not an option, both for design and the main message of the topic.
Project Duration: The project started in May 2017 in San Francisco and finished in June 2018 in San Francisco.
Operation Flow: Powerful visual communication is catching people's attention, and it's straightforward to the core message.
Team Members: Haolai Zhou
Image Credits: Copyrights belong to Haolai Zhou, 2018
Illustration belong to Haolai Zhou, 2018