13 International Cultural Media 品牌形象 by Creator Strategic Marketing Co., Ltd

13 International Cultural Media 品牌形象 by Creator Strategic Marketing Co., Ltd is a highly esteemed winner of the very prestigious 2020 A' Design Award 銅獎 in 平面設計 Competition Category.

銅平面· 2020

13 International Cultural Media 品牌形象

by Creator Strategic Marketing Co., Ltd

Client: CREATOR Strategic Marketing Co., Ltd

A' Design Award 銅獎 Winner in 平面 Category

10,097

Verified Award Winner

Verify Award Status for #92411

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About 13 International Cultural Media 品牌形象

13 International Cultural Media係為一間活躍於電視節目、電影、文化創意發展同娛樂範疇嘅多媒體製作公司所設計嘅品牌形象。標誌以「Thirteen」呢個字為基礎,以手繪筆觸勾勒,展現出活力同張力。阿拉伯數字13作為點綴加入其中,呼應住公司創立時一段別具意義嘅故事。黑色同金色為主色調,藉此傳達專業感同國際化嘅特質。喺信封同信紙上,標誌會被裁剪放大,以加強視覺焦點。

The Recognition

About the A' Design Award 銅獎

13 International Cultural Media 品牌形象是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計13 International Cultural Media 品牌形象將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。13 International Cultural Media 品牌形象出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Thirteen International Creative Industries and Multimedia is a multimedia production company, which includes tv programs, movies, cultural and creative development and entertainment. It is a very diverse and creative company, which has international perspective in the professional field. Therefore, during the process of the visual design, we took the ideal company profile from the founders mind to create a design expresses the youth and creativity that fits the best to the brand.
Dimensions & Packaging: Western style envelope 215mm x 184mm
Chinese style envelope 325mm x 247mm
Letter paper 210mm x 297mm
Tags: branding, identity, entertainment, multimedia, creative
Production Technology: Since it is a multimedia cultural and creative company with a clear operating direction and purpose, we focus more on the image of the brand in founders mind and the number 13. After the discussion and positioning, we set four key points for the brand design: Young, Neat, Tension, and internationalization. English text is used for the logo, using hand-painted style to express the unrestrained vitality and the tension in design.
In the design of the branded products, such as envelopes and stationery, we crop and enlarge the logo to create the visual tension of the image.
Design Challenge: When we set the design style at the beginning, taking the elements of film and television multimedia is not enough to express the spirit and the story of the brand, especially it is lack of uniqueness. Therefore, we changed the way of thinking and focused our strategy on the founders founding process. The final outcome successfully reached the founders ideal image.
Research: In the early stage, we collected relevant information and elements related to the multimedia industry and analyzed the visual designs from other design studios. We discussed with the brand operation team many times on the initial design elements, like the trigger, volume control panel, and playback Interface, etc. As the team consistently felt that it was too ordinary and did not have the unique sense of the brand. In the end, the design element was positioned on the most meaningful element in the founder's heart.
Inspiration: At the brand launching meeting, we hope that the name of the brand can have a story and meaning, which will help brining a spiritual symbol into the brand image. We decided to use the number 13 as the name of the company, a number has a meaningful story during their business planning stage.
Project Duration: The brands visual identity and space design took nearly 5 months (from 16/08/2016~) to complete, in both Taipei and Taichung, Taiwan.
Operation Flow: The logo is based on the text THIRTEEN, and the font strokes are hand-painted. It emphasizes the creativity, vitality and the neatness of the brand. With the Arabic numeral 13 along embellishing the design. We use black and gold as two main colors presenting the brand is capable to have the highest level of expertise and international texture under the young and energetic.
Team Members: Design Deputy Manager: Gray Wu
Senior Designer: Chih Yu Hsieh