Seotun Saram 手機應用程式介面 by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 A' Design Award 鐵獎 in 流動設計 Competition Category.

鐵流動· 2020

Seotun Saram 手機應用程式介面

by Donggyun Kang

Client: Seotun Saram

A' Design Award 鐵獎 Winner in 流動 Category

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Verified Award Winner

Verify Award Status for #92825

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Colors

The Design

About Seotun Saram 手機應用程式介面

《섣是사람》(生手之人)係一個手機應用程式介面,幫助有需要接受心理輔導嘅人搵到合資格嘅專業輔導員。呢個名意指一個仲未熟練嘅人,呢個服務嘅理念係every個人一開始都係笨手笨腳咁嘅。一個童話故事以簡單嘅方式,向對輔導唔熟悉嘅用戶講解輔導過程。故事入面有兩個角色:一個係徘徊不定嘅求助者「섣是」,另一個係雖然緩慢但可靠嘅輔導員「烏龜」。溫暖嘅紙質紋理、夜空深藍色調同手繪圖示,共同塑造出呢個應用程式嘅視覺形象。

The Recognition

About the A' Design Award 鐵獎

Seotun Saram 手機應用程式介面是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Seotun Saram 手機應用程式介面將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Seotun Saram 手機應用程式介面因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 'Seotun-saram' means someone who is not skilled and used to, and our slogan means 'Everyone starts clumsily.' They made a fairy tale that expresses the process of counseling metaphorically for people who are not used to counseling. This fairy tale will be given to people who use this service.
Dimensions & Packaging: This psych consultancy service bring a message of hope and consolation to those in need with the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons.
Tags: SeotunSaram, CI, BI, Corporate Identity, Brand Identity
Production Technology: They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Design Challenge: This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information.
Research: There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Inspiration: Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. They wanted people to get good counseling service through this and hoped their life to be warmer.
Project Duration: The project started in April 2017 and finished in August 2018 in Republic of Korea.
Operation Flow: They wanted to enable clients to get skilled counseling in a safer setting.They tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work.
Team Members: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim