Descry Taiwan Exhibition 新的消費模式 by I'der Branding Design is a highly esteemed winner of the very prestigious 2020 A' Design Award 銅獎 in 服務設計 Competition Category.
銅服務· 2020
Descry Taiwan Exhibition 新的消費模式
Client: Tea Farm No. 35
A' Design Award 銅獎 Winner in 服務 Category
Verified Award Winner
Verify Award Status for #94501The Design
About Descry Taiwan Exhibition 新的消費模式
該展覽在台灣著名旅遊勝地阿里山上進行，將藝術與台灣傳統茶產業結合在一起。這次展覽的跨部門合作可以帶出新的業務模塊。在每個包裝上，遊客可以看到傳達相同主題“台灣”的不同表情。沉浸在台灣美麗的風景中，遊客將對台灣的茶文化和產業有更深刻的了解。
The Recognition
About the A' Design Award 銅獎
Descry Taiwan Exhibition 新的消費模式是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Descry Taiwan Exhibition 新的消費模式將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Descry Taiwan Exhibition 新的消費模式出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The exhibition was at Mountain Alishan, a famous tourist attraction in Taiwan, which combines arts with the Taiwanese traditional tea industry. The cross-sections cooperation of this exhibition could bring out the new business module. On each package, tourists can see different expressions conveying the same theme, "Taiwan." Immersing in the beautiful scenery of Taiwan, visitors could have a deeper understanding of Taiwanese tea culture and industry.
- Tags
- Taiwan, Tea Brand, Alishan, Industry, Art, Lin, Pang-Soon, Tea Farm No. 35, New Consumption Pattern, Exhibition Design, I'DER BRANDING DESIGN, YI-JEN, TU
- Production Technology
- The exhibition presents a variety of techniques of expression. We display gift boxes made with art paper, giclee print on acid-free paper, image transfer techniques on aluminum tea bucket, circuit board art of artistic image, cyanotype, and laser engraving. The main purpose is to express the various beauty of Taiwan by different materials and different printing techniques.
- Design Challenge
- We try to present delicate illustrations using interesting processes on different textures. For example, we use image transfer techniques to print several images of Taiwan on aluminum tea buckets.
- Inspiration
- Alishan has precious natural resources and great tea-making techniques. This object combinates the arts and Taiwanese tea industry to offer a new approach to industrial transformation. Create a new image of the traditional industry, Which can impress tourists and promote Taiwanese tea.
- Project Duration
- The design concept came up at the beginning of 2017 and accomplished on December 24th, 2017. The exhibition was held at the Alpine Botanical Garden in Alishan National Forest Recreation Area until January 15th, 2019.
- Team Members
- Creative Director: YI-JEN, TU
Project Manager: HSIANG-YI, HO
Producer: PANG-SOONG, LIN
Producer: ZEN-JING, WU
Design Guidance: YU-HSIANG, NI
Design Guidance: MENG-HAN, LIU
Designer: PEI-JUNG, CHUNG
Designer: YI-CHIN, CHUNG
Designer: CHIAO-WEI, YANG
Designer: YU-CHAN, LIN
Space Designer: TZU-HAO, KUO
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