Crave 移動應用 by Anjali Srikanth is a highly esteemed winner of the very prestigious 2020 A' Design Award 鐵獎 in 介面、互動及用戶體驗設計 Competition Category.

鐵介面· 2020

Crave 移動應用

by Anjali Srikanth

Client: Capgemini

A' Design Award 鐵獎 Winner in 介面 Category

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Verified Award Winner

Verify Award Status for #96149

即刻探索 View at A' Design Award Press Release Award Badge

Colors

The Design

About Crave 移動應用

Crave是一款移動應用程序，可為所有渴望提供答案。作為一項綜合的餐飲服務，Crave將用戶連接到菜譜和餐廳，安排餐飲預定，並提供一個社區，用戶可以在此共享他們的經驗。 Crave提供具有視覺內容的插腳式照片網格佈局。通過簡約的設計和鮮豔的色彩，界面的每個屏幕均提供清晰的功能，同時鼓勵用戶參與。使用Crave改善自己的烹飪方式，發現新美食，並成為鼓勵烹飪探索和冒險的社區的一部分。

The Recognition

About the A' Design Award 鐵獎

Crave 移動應用是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Crave 移動應用將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Crave 移動應用因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Crave serves to answer the basic and primal question of, what are you craving? A visual discovery engine, the application connects users to their desired recipes and restaurants. Crave consolidates the end to end food ordering experience from the beginning of the process, where the chat-bot helps determine where and what to eat, to the end of the process, where the user makes a table reservation. From social networking, to earning badges, to improving one’s culinary skills, the team hopes that those who use Crave become excited to play, learn, and discover new culinary adventures.
Dimensions & Packaging: The Crave mobile application is designed for the iPhone X screen size, orientation in portrait mode, with 5.8-inch OLED screen with a 2436-by-1125-pixel resolution at 458 ppi.
Tags: food, food application, visual discovery, table reservation app, restaurant app, consumer app, conversation design, diet app
Production Technology: Interface, key frames, and prototypes were designed iteratively with Figma. Adobe Photoshop and Illustrator were utilized to develop graphic elements that evoke the emotional and visual identity of the application. Adobe After Effects was used to produce the submission video with musical effects and composition developed onsite by a sound engineer that utilized FL Studio 12.
Design Challenge: An application that caters to the broad category of food, the challenge was to understand the user’s needs, determine prioritization, and appeal to the target audience. Furthermore, in such a saturated market, the team needed to positively distinguish our application from the rest of the competition. With unique and electrifying color combinations, to utilizing conversation design, to the ability to foster community through sharing culinary experiences, Crave creates a hybrid that is both familiar in some of its elements, yet new and unique in presentation and design.
Research: The breadth of our research spanned across many food related platforms, including visual discovery, food delivery, and cooking blogs. Our analysis determined the pros,cons as well as the design and market trends of each platform. We discovered that while many food applications understand the significance of convenience and efficiency competitors fail to personalize the user experience. Crave celebrates these individual stories as an inclusive and personalized food application that answers everyone’s food craving.
Inspiration: Food just the thought of it makes everyone’s mouths water and smiles wider. We remember our grandmother’s famous recipes or our favorite childhood meals and we are reminded of fond memories that bring us joy. Our team recognizes that each person has a unique relationship with food and a deeply personal food journey. Crave celebrates everyone’s individual relationship with food by providing a personalized platform that allows users to inspire, explore, and create a community that thrives in culinary exploration.
Project Duration: Young design professionals based in San Francisco, Anjali Srikanth Mary Camara and Noelle Robbins put their heads together to come up with an innovative yet useful application idea that revolved around their love for food. Inspired by the need for a consolidated food application that inspired users through visual discovery, while also providing the ability to reserve tables, we asked our colleagues, Justin Hull and Regita Handijaya based in Columbia, South Carolina to join our project. The development and refinement of the Crave application spanned for approximately five months between October 2019 to February 2020.
Operation Flow: The application features a minimalist design system with vibrant colors and attractive interface animations. As the main purpose of this application is to inspire the user, several of the interface frames feature a pinboard-style photo grid layout. The seamless enter and exit animationsare designed to suggest a unified flow throughout the application, which creates a cohesive user experience from the initial craving/inspiration to the final moments of interaction, such as writing a review
Team Members: Anjali Srikanth
Justin Hull
Mary Camara Concepcion
Noelle Robbins
Regita Handijaya
Image Credits: Video Sound Credits: Audio Engineer Hendrik Camara, Crave, 2020
Video Credits: Videographer Justin Hull, Crave, 2020
Image 1: Designer Anjali Srikanth, Crave, 2020
Image 2: Designer Regita Handijaya, Crave, 2020
Image 3: Designer Justin Hull, Crave, 2020
Image 4: Designer Mary Camara Concepcion, Crave, 2020
Image 5: Designer Justin Hull, Crave, 2020