Madame Butterfly 海報系列 by Liudmila Shurygina is a highly esteemed winner of the very prestigious 2021 A' Design Award 金獎 in 平面設計 Competition Category.
金平面· 2021
Madame Butterfly 海報系列
Client: Liudmila Shurygina
A' Design Award 金獎 Winner in 平面 Category
Verified Award Winner
Verify Award Status for #97299The Design
About Madame Butterfly 海報系列
《蝴蝶夫人》係一系列歌劇海報。每張海報都以一位歌唱女性嘅標誌性肖像作為中心人物，佢既係歌劇情節嘅核心，亦係激情嘅象徵。呢個系列涵蓋咗《蝴蝶夫人》、《托斯卡》同《諾爾瑪》等歌劇，反映咗歌劇劇本中女性悲劇性同依附性嘅角色。每幅構圖都呈現最後一幕，即係故事嘅高潮。設計運用咗簡約形態、富表現力嘅繪畫手法同孟菲斯風格，配以鮮明開放嘅色彩同強烈嘅對比。呢啲海報以A1尺寸印喺咭紙上面。
The Recognition
About the A' Design Award 金獎
Madame Butterfly 海報系列是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Madame Butterfly 海報系列將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Madame Butterfly 海報系列激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The series of opera posters was designed with idea to put iconic portrait of singing/shouting woman as a symbol of passion and main figure in opera plot. It is also about to show the tragic and dependent role of a woman in libretto of such operas as Madame Butterfly, Tosca or Norma. In the form of iconic interpretation. On all posters the composition represents the final scene - culmination moment of the opera story.
- Dimensions & Packaging
- The posters are normally printed in A1 size, 594 x 841 mm. They are printed on high quality carton paper, 275g. The ideal production of the posters is using silk screen technique. Also these posters are produced for street poster displays with the size 1185 x 1750mm.
- Tags
- poster, graphics, design, opera, sound, composition, constructivism, memphis, style
- Production Technology
- The posters were created by designer with Adobe Illustrator software.
- Design Challenge
- The challenge in this project was to find an icon which can illustrate the tragic opera plot.
- Research
- Research was based on exploring the avant-guard style and also the latest trends in contemporary visual language. Also iconology and expressionism were the topics for research.
- Inspiration
- Designer was inspired with the portraits of Malevich due to the minimalist iconic shapes and the painting of Munch "The Scream" due to the open emotional expression. Also the big sourse of inspiration was Memphis style - open colours, contrast, simple shapes.
- Project Duration
- The project has started a year ago. Location: Amsterdam
- Operation Flow
- The posters are designed as for print production as for digital.
They are designed for the city displays, as a part of the concert identity for the brochures and banners. But also for the website and digital promo campaign.
The posters can also be transformed into animated graphics for the city displays.
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