Route 海報 by Adao Liu is a highly esteemed winner of the very prestigious 2020 A' Design Award 銅獎 in 平面設計 Competition Category.

銅平面· 2020

Route 海報

by Adao Liu

Client: Personal Project

A' Design Award 銅獎 Winner in 平面 Category

9,518

Verified Award Winner

Verify Award Status for #97908

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Route 海報

《Route》係一個作為學校排版設計項目而創作嘅海報。設計師喺城市入面進行實地調查,記錄真實嘅字體形態。佳作靈感來自一架貨車上發現嘅優雅手寫字體。馬克筆喺光滑表面留下嘅雙線筆觸,構成咗海報嘅主要視覺語言。「Route」呢個名一方面指向靈感相片——嗰張相係喺行駛中嘅車上拍攝嘅,另一方面亦指嗰雙線,令人聯想到車輪留下嘅轆軌。最終呈現嘅海報表達咗運動同方向感。

The Recognition

About the A' Design Award 銅獎

Route 海報是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Route 海報將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Route 海報出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a school typography project. After conducting field research exploring authentic typefaces in the city, the elegant handwritten font on a van was chosen as the inspiration. The double stroke left by markers on the glossy surface is the main visual language in the design.
Inspiration: The project was named as “Route” partially because the inspiration photo was shot from an Uber, and also the double lines may remind people of the ruts left by wheels. This concept is applied in the final poster design.

Read the Press Release