ODTU Sanat 20 視覺識別設計 by Kenarkose Creative

ODTU Sanat 20 視覺識別設計 by Kenarkose Creative is a highly esteemed winner of the very prestigious 2020 A' Design Award 銀獎 in 平面設計 Competition Category.

銀平面· 2020

ODTU Sanat 20 視覺識別設計

by Kenarkose Creative

Client: Middle East Technical University

A' Design Award 銀獎 Winner in 平面 Category

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Colors

The Design

About ODTU Sanat 20 視覺識別設計

對於中東技術大學每年舉辦的ODTU Sanat藝術節20週年，其要求是建立一種視覺語言，以突出該藝術節隨後的20年。根據要求，節日的第20年得到了強調，就像要揭開一個有蓋藝術品一樣。形成數字2和0的同色圖層的陰影創建了3D幻覺。這種錯覺給人以舒緩的感覺，數字看起來像融為一體。鮮豔的色彩選擇與波浪狀20的寧靜形成微妙的對比。

The Recognition

About the A' Design Award 銀獎

ODTU Sanat 20 視覺識別設計是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計ODTU Sanat 20 視覺識別設計將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。ODTU Sanat 20 視覺識別設計是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As per the request from the institution, the 20th year of the festival was emphasized by approaching it like a covered art piece to be unveiled. Shadows of the same colored layers that form the numbers 2, and 0 created a 3D illusion. This illusion gives the feeling of relief and the numbers look like they melted into the background. The vivid color choice creates a subtle contrast with the tranquility of the wavy 20. The visual identity was adopted to many printed and digital media in various sizes.
Dimensions & Packaging: The smallest printed material was the event program brochure with the dimensions of an A6 sized paper. The biggest printed materials were the banners hanged outside the Metu Culture and Convention Center with the dimensions of 5m x 8m.
Tags: Visual Identity, Visual Communication, Graphic Design, Branding
Production Technology: As in each year of the festival, the visual identity was supposed to be mostly projected through printed materials. The design idea for the 20th year required the sense of depth and this depth was achieved by the careful use of shadows in between the same colored layers to give the sense of a relief surface.
Design Challenge: Odtu Sanat administrative committee is a crowded team consisting of members with various design and fine arts backgrounds. The creative challenge was to come up with a design idea that could bring together the challenging opinions of the committee into a single system. In addition, visibility, legibility, noticeability were the most important challenges since there were many printed and digital materials to be designed and produced.
Research: This was the fourth consecutive year of the team designing the visual identity system for Odtu Sanat. Also, being graduated from Odtu the whole design team is quite familiar with the university values and its identity. Therefore, the research phase for this project was done both consciously during the design process but it was also supported subconsciously by the knowledge came from the familiarity with the institution.
Inspiration: Odtu Sanat is an annually held art festival by one of the most successful state universities of Turkey, Middle East Technical University. The festival is centered around an exhibition under the established theme of the year and is supported by various events that last about a month. For the 20th year of the festival, the request from the institution was to build a visual language to highlight the consequent 20 years of the festival.
Project Duration: The project started in October 2018 in Ankara and finished in March 2019.
Operation Flow: Metu campus is the biggest green area in Ankara thanks to its large forest that accompanies its own natural habitat. The whole campus was once a vast arid land and is the outcome of the Metu Afforestation Project. The biggest challenge was to be easily recognized in this green campus. In order to immediately grab the attention of the audience, a distinctive vibrant coral color was selected that stands out among the shades of green.
Team Members: Merve Okcu
Gizem Akdag
Haktan Aksu
Pelin Bilgin
Image Credits: All visual materials were designed and produced by Kenarkose Creative.