Delate 行動應用程式 by Roberto M. Paura and Sofie Di Bartolomeo

Delate 行動應用程式 by Roberto M. Paura and Sofie Di Bartolomeo is a highly esteemed winner of the very prestigious 2020 A' Design Award 銅獎 in 流動設計 Competition Category.

銅流動· 2020

Delate 行動應用程式

by Roberto M. Paura and Sofie Di Bartolomeo

Client: Delate Srl

A' Design Award 銅獎 Winner in 流動 Category

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The Design

About Delate 行動應用程式

Delate 是第一個提供平台的應用程序，在該平台中，每一分鐘的延遲都可以累積並用於獲取多種產品和服務的優惠。該應用程式監控通勤旅程併計算火車造成的延誤分鐘數。直覺、清晰的設計無需用戶採取任何積極行動即可提供利潤，並提供獎勵系統，透過將不適轉化為優勢來鼓勵日常使用。

The Recognition

About the A' Design Award 銅獎

Delate 行動應用程式是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Delate 行動應用程式將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Delate 行動應用程式出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Delate is a system that commuters can use to collect the lost time caused by the trains. Through the app, the users can keep track of the state of the journey and in case of delay they earn points to be spent on deals present in the marketplace of the app. It is the ultimate tools to refund users with discounted products and services offers by third part brands and to turn an inconvenient into an
advantage.
Dimensions & Packaging: iOS, Android.
Tags: Mobile, iPhone, Commuters, Train, Geolocalization, UI, UX.
Production Technology: The UX and UI for Delate were designed in Adobe Illustrator, organized on Axure and then handed off to the development team. Available on mobile, Delate was built using Html, CSS and Javascript. Relevant libraries that have been used include Polymer, Vue.js and Redux. In addition, Dalate uses the open-source database of Viaggiatreno to track the movements of the trains in real-time.
Design Challenge: We wanted to design an app that could be adapted to each country that has a problem with train delays. For this reason, it was very important to keep the user interface and UX as minimal and intuitive as possible. Another aspect that was really important for the app was the structure of the marketplace, that needed to have a great variety of companies both physical and digital in order to cover different audience taste and to be always updated and appealing for the users.
Research: We have calculated that Italian railway commuters lose an average of 3500 minutes per year due to train delays. Therefore we have designed a system that rewards the commuter for each minute of delay caused by a train, to give value to the lost time. Through deep analysis and collaborative process between UX, graphic design, development and accessibility we have conducted user researches followed by prototype testings to assess the accuracy of our design, hierarchy of contents and interaction in order to create and easy and complete experience.
Inspiration: Delate was created for all those commuters who constantly suffer from train delays. Normally the commuter is given a refund after a certain amount of train delay or based on the ticket price that needs to have a minimum value. Our goal was to give to the commuter the refund of the single minute caused by the train and the chance to turn the discomfort into aimed discounts on product and services.
Project Duration: Delate was launched in November 2019.
Operation Flow: Our navigation structure was developed following an extensive amount of tests. We had prototyped out a considerable number of variations of the UI, and put countless iterations in front of the app's users to gauge a better understanding of how they interact with it. Through the monitoring of the train journey, we gained strategic insights about how the system was consuming the phone's battery; when then the users collected points we tested how clear was the process to redeem deals on the marketplace, which brought us to design the use of the app as intuitive as possible, with a reduced consumption of energy.
Team Members: Sofie Di Bartolomeo, UX, Roberto Maurizio Paura, UI, Andrea Provenzale, Backend Developer, Marco Giannone, Business advisor, Marco Maisto, Marketing advisor, Roberto Serritella, Frontend Developer.
Image Credits: Roberto Maurizio Paura