Korea Sport Coach Federation 品牌和視覺識別 by Yena Choi and Jinha Seo

Korea Sport Coach Federation 品牌和視覺識別 by Yena Choi and Jinha Seo is a highly esteemed winner of the very prestigious 2020 A' Design Award 銅獎 in 平面設計 Competition Category.

銅平面· 2020

Korea Sport Coach Federation 品牌和視覺識別

by Yena Choi and Jinha Seo

Client: Korea Sport Coach Federation

A' Design Award 銅獎 Winner in 平面 Category

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Korea Sport Coach Federation 品牌和視覺識別

KSCF是韓國體育事業部，聚集了與體育有關的專家，包括現役和前國家隊隊員，教練和體育隊擁有者。心臟徽標是從XY軸繪製的，代表運動員的欣快和腎上腺素，教練對球隊的奉獻和熱愛以及對運動的普遍熱愛。心臟徽標由四個拼圖組成：耳朵，箭頭，腳和心臟。耳朵代表聆聽，箭頭代表目標和方向，腳代表能力，心代表熱情。

The Recognition

About the A' Design Award 銅獎

Korea Sport Coach Federation 品牌和視覺識別是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Korea Sport Coach Federation 品牌和視覺識別將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Korea Sport Coach Federation 品牌和視覺識別出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: KSCF is a Korean sports division that gathers experts related to sports including active and former national team players, coaches, and sports team owners. The heart logo consists of four puzzle pieces. Ear, arrow, foot, and heart. The ear symbolizes listening, the arrow symbolizes goal and direction, the foot symbolizes ability, and the heart symbolizes passion. The puzzle pieces come together much like athletes and coaches come together to achieve their goal.
Dimensions & Packaging: eco bags, 30cm X 29 cm
members' booklet, A5 size paper
Tags: Branding, BI, Graphic design, Brand Identity, Sports, Sports Design, Visual Communication, Visual Identity, VI, Stationery, Sports Design, Logo
Production Technology: For the eco bags' printing method, we used digital printing rather than silk screen because we had many colors on our design. For the members' booklet, we used Scotland paper for the cover/back cover, and Vent Nouveau for the inner pages.
Design Challenge: The hardest part was to develop the typefaces for KSCF especially Korean typefaces. We came up with identifiable and unique typefaces in English and now we are on final stage, but Korean typefaces is composed with many combinations, so it takes long time to finalize it.
Research: We had many interviews with National Team Players, Coaches, National Sports Juries, and club owners.
We actively went out to the fields, observed, and talked with them.
Inspiration: The heart logo is drawn from the X-Y axis, which represents the athlete's euphoria and adrenaline, the coach's dedication and affection for their teams and the general love for sports.
Project Duration: Started in August 2019 in Seoul, Korea and finished 1st Logo Type part and, some Visual Identities in January 2020 and still on going.
Operation Flow: When there is members' forum, events, marathon, PE activities, classes, and etc, the KSCF logo and VI will be applied on the banners, books, posters and stationeries and many kinds of PR products.
Patents: Trademark 2020 Yena Choi, James Kim
Team Members: B for Brand Creative Team
Image Credits: B for Brand Creative Team