Lu One 標識系統 by Zesion Design is a highly esteemed winner of the very prestigious 2020 A' Design Award 銀獎 in 平面設計 Competition Category.

銀平面· 2020

Lu One 標識系統

by Zesion Design

Client: Zesion Design

A' Design Award 銀獎 Winner in 平面 Category

40,945

Verified Award Winner

Verify Award Status for #99188

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lu One 標識系統

Lu One係一套為中國安徽瀘州一個位於森林公園內嘅高端別墅住宅而設計嘅標識系統。呢啲導視標識結合咗地圖功能同指向功能，減少咗地面標識嘅數量，慳返材料。半透明嘅啡色樹脂板配搭金屬板，令標識喺日間反映周圍嘅景色，晚上則由LED燈照亮。色彩同物料同建築同景觀融為一體。樓宇編號同單位編號沿用Lu One標誌嘅字體造型，以達至視覺上嘅一致性。

The Recognition

About the A' Design Award 銀獎

Lu One 標識系統是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Lu One 標識系統將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Lu One 標識系統是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a signage system designed for the "Lu One" high-end villa residence. The villa is located in Luzhou (Anhui, China) and is known as "a villa in the forest". The Wayfinding Signage combines map and pointing functions to reduce the number of landing signs. The overall color and material are unified and integrated into the architectural landscape. The font design of the building number and the door number uses the design style of the "Lu One"logo, enhancing the overall consistency.
Dimensions & Packaging: The corner wall signage ：3256(w)*1160(h)*400(d),Metal；
Vehicle signage：460(w)*2000(h)*135(d), Translucent ECO resin plates+Metal;
The wayfinding signage：400(w)*1900(h)*100(d),Translucent ECO resin plates+Metal;
Building No Sign :800(w)*500(h)*60(d),Translucent ECO resin plates+Metal;
Unit No. design Sign:175(w)*400(h)*30(d) ,Metal.
Tags: Signage, Way finding, VI, Logo, graphics
Production Technology: The Wayfinding Signage use translucent brown ECO resin plates + metal plates. The transparent plate reflects the surrounding scenery during the day, achieving the effect of invisibility. The content of the sign information is made of metal, which is clearly visible. The semi-transparent resin plate will map LED lights at night, making the signboard very eye-catching at night.Unit entrance sign: Inlaid in the stone of the view wall. The signboard will not appear too deliberately and integrate with the landscape.
Design Challenge: 1.Production of glass brick for main entrance
The glass brick of 240×50 and 120×50 modules are used to make the main entrance sign，
In order to prevent the logo from being deformed, a total of more than 10 combinations were typeset and calculated.
2. Selection of translucent environmentally friendly resin
In order to uniformly illuminate a box of about 1 square, we used 4 1W LED light sources, and conducted many experiments using the characteristics of translucent resin plate material.
Research: According to the survey, customers aged 30-40 and 50 above are the main customers of our residence. These two categories of people have the same tags: uniqueness, tagging, face, ritual sense, unique aesthetics, security, and privacy.
They have common needs: they pay attention to the internal environment of the community, prefer a large area of the yard, value the greening level of the community, require high-end tree species, and have high requirements for the shape and quality of landmarks.
Inspiration: The name of the project refers the ancient poem a pot of wine between flowers,half of the flower field in front of the Lu, "Lu" stands for Luzhou, and is the another name of Hefei, Anhui. "Lu One" is a meaning of leading human settlements in Anhui. The design abandons the decoration details, and presents a low profile and luxurious beauty through the change of the shape and the texture of the material itself, together with the appropriate light and shadow embellishment.
Project Duration: The project was commissioned in Shanghai in July 2019. After understanding the entire forest park project, it was completed and installed in Hefei in October 2019.
Operation Flow: 1. A unified design language is used for the font design of the entire set of sign systems, and the simple lines echo the modern design style of the building itself.2. The wayfinding signage on the road are on the landscape grille. The shape of the Logo follows the landscape grille, and combined with the landscape wall to form a 180-degree visible form sign.3. The wayfinding signage combine the map function and the pointing function to reduce the number of landing signs and save materials.
Team Members: Lisa Zhou
Jian Chan