DokHaeTok 閱讀理解品牌 by Jaehun Kim is a highly esteemed winner of the very prestigious 2020 A' Design Award 鐵獎 in 平面設計 Competition Category.

鐵平面· 2020

DokHaeTok 閱讀理解品牌

by Jaehun Kim

Client: Visang

A' Design Award 鐵獎 Winner in 平面 Category

14,376

Verified Award Winner

Verify Award Status for #99197

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About DokHaeTok 閱讀理解品牌

DokHaeTok係一個為兒童而設嘅閱讀理解品牌，結合咗紙本書同手機應用程式。呢套書分成五本薄薄嘅主題書，每本主題書都可以喺一星期內讀完。書頁入面嘅問題以氣泡形狀嘅方式呈現，令閱讀變成一種簡單嘅問答遊戲。應用程式提供問答遊戲、分級關卡，仲有一個聊天機器人可以回答小朋友嘅問題。品牌仲包括骰仔遊戲同學習筆記等文具用品。呢個品牌嘅目標係以輕鬆有趣嘅方式，幫助小朋友建立閱讀習慣。

The Recognition

About the A' Design Award 鐵獎

DokHaeTok 閱讀理解品牌是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計DokHaeTok 閱讀理解品牌將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。DokHaeTok 閱讀理解品牌因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: DokHaeTok is a reading comprehension brand that provides an exciting learning experience through a variety of media. Children can read various stories in theme books and use an app to solve quizzes. The app's chatbot helps children answer questions. Also, they can use a variety of DokHaeTok's supplies, such as a study note. To encourage continued learning, pages in books consist of various variations, and the app is designed to help children feel a sense of achievement through level-up.
Dimensions & Packaging: The dimension of DokHaeTok is 225mm x 300mm x 13mm and it is printed with harmless far-infrared ink. For safety, the corners are cut in a round shape. Different age levels have different cover design colors of distinguishing; tooling and epoxy resin are used in the post-processing stage. Off-query technology was used to bind five books into one. The app is supported by IOS and Android, and its chatbot feature allows users to conveniently request information and receive answers.
Tags: Reading Comprehension, korean, DokHaeTok, children
Production Technology: DokHaeTok has many fun features helping learners build reading habits. First, one thin theme book can be read in a week for learners to feel a sense of achievement. We used bookbinding technology to bind five thin, torn books into one. Second, harmless far infrared ink, tooling and epoxy resin are used for children's safety. The app, like children's games, is used with books. And we implemented an interactive chatbot system in the app to communicate directly with children.
Design Challenge: An important goal of the DokHeaTok Project is to build continued learning habits for students who do not enjoy reading. For this, the project was designed with easy and familiar topics, a playful learning layout that's fun to use, simple quizzes for self-checking, and an app like game. DokHeaTok gives children familiar with videos like YouTube to be confident in reading in a fun and easy way.
Research: When children begin to watch more videos than they read books, their reading comprehension skills are declining. The DokHeaTok team surveyed 679 people on reading skills and found that 76 percent of people read books with creative themes to help them learn the language. The result means that children are having trouble reading and are trying to improve their reading skills. That's why we created a brand called DokHeaTok to help children read and improve their reading skills.
Inspiration: We designed the brand experience to link reading with enjoyment. First, the book is divided into five thin theme books. The cover is designed to link this feature to the image of the can open. Second, we use a bubble-like feature that contains questions that are freely placed on the page. Kids can learn to read as easily and simply as taking a quiz. Lastly, the app is designed to help kids feel reading is fun. In this way, DokHaeTok wanted children to naturally enjoy reading at all times.
Project Duration: DokHeaTok project is conducted in Seoul, Korea. We have developed education brands to enhance reading skills from July 2019 to December 2019.
Operation Flow: DokHaeTok is a brand that increases reading ability through books, apps and a cube game. The book has a variety of pages with interesting themes that provide cartoons, illustrations and text content. The guide book provides a cube set for children to play question games. Children can use the app to solve quizzes and ask questions. We also used brand images to create a variety of school supplies for children to use. DokHaeTok has always tried to create a brand where children can enjoy reading.
Team Members: Creative Designer : Ryeoeun Jung,
Designer : Jisu Kim
Image Credits: Visang Creative Design Lab, 2019