Travel Your Way 移動應用程序 by Saltanat Tashibayeva is a highly esteemed winner of the very prestigious 2020 A' Design Award 銅獎 in 介面、互動及用戶體驗設計 Competition Category.
銅介面· 2020
Travel Your Way 移動應用程序
Client: Saltanat Tashibayeva
A' Design Award 銅獎 Winner in 介面 Category
Verified Award Winner
Verify Award Status for #99783The Design
About Travel Your Way 移動應用程序
該設計使用了大量空白，它填充了應用程序的所有頁面。空白可幫助用戶隔離正確的信息，並專注於必要的操作。設計還使用了字體對比：簡單而大膽。設計的複雜性在於必須在票證上顯示很多信息，屏幕上的一個位置上會積累所有數據，但是設計看起來很新鮮，而且不會超載。
The Recognition
About the A' Design Award 銅獎
Travel Your Way 移動應用程序是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Travel Your Way 移動應用程序將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Travel Your Way 移動應用程序出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The product simply provides as many options as possible in the most transparent way, to give travellers the freedom of choice. Whether they prefer the fastest, cheapest or most eco-friendly option this time, the product never assumes what a traveller wants, and we never push one mode transport over others. Every individual is different, with different needs for each unique journey. There is no right or wrong way to travel, so we promise to help every traveller.
- Dimensions & Packaging
- It is a Travel online website service, a mobile website service, a mobile application service that runs on Android and iOS-based devices in all resolutions.
- Tags
- sati taschiba, Mobile, Application, UI, UX, Mobile app, Travel, Product design, Design system, website, web
- Production Technology
- Sketch, Zeplin, Adobe Photoshop, Illustrator, Invision
- Design Challenge
- The main challenge in the project is the technology behind the search engine. The team needs to generate an algorithm for selecting routes in such a way that the user is provided with the best possible search results for the connection, price, duration of the route, and so on. In parallel, the search should be carried out quickly and not force the user to wait long for the results. Also, the main challenge is to realize the purchase of tickets in one click. It is one of the difficulties in the travel industry.
- Research
- The company is very careful in researching users and their behaviors. Almost every innovation in the product, whether it is just a visual change in colors and font or the logic of user interaction, checks with various UX Research methodologies. The team has done a tremendous job of creating the Jobs To Be Done approach of understanding what motivates customers to buy the product. It can be an excellent tool that can help guide teams towards better decision-making and innovation.
- Inspiration
- In 2008, three university classmates from Aachen, Germany were tired of the headaches when booking trips home. So they set out to build the most flexible travel search engine across Europe. A travel companion that puts the power back into the hands of the traveller.
- Project Duration
- The project started in 2008 by three university classmates from Aachen, Germany. Global product redesign began in 2020 by Berlin Team. In the past decade, we have grown from three students into an international family with more than 70 members, spanning over 30 countries of origin in our Berlin office.
- Operation Flow
- Every individual is different, with different needs for each unique journey. With one search field, the user will discover all the available travel options: the fastest, cheapest or even eco-friendly. The product includes a parallel search b/n airplanes, trains, car-sharing, and buses. The user does not need to install numerous applications on the phone now. The product will help to find and select the most optimal route, indicate the location of transfers with just a single buy-button click.
- Patents
- Copyrights belong to Denisa Kostolányiová
- Team Members
- Saltanat Tashibayeva
Raviv Mordoch - Image Credits
- Brand by Emma Young
Animation by Eric Linn
Image belongs to Anton Repponen
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