SUN JIAN

Good in Packaging Design.

SUN JIAN

About SUN JIAN

Sun Jian Founder of SunDesign, member of Academic Committee of China Advertising Association, jury member of Effie Awards Greater China, jury member of Beijing Gift Travel Commodities and Cultural and Creative Products Competition, jury expert of Golden Reed Industrial Design Award His works have won more than 100 design awards in Europe, Oceania, Asia and the United States. Including the German National Design Gold Award, the German Red Dot Best of the Best Supreme Award, the American Muse Creative Award Platinum Award, the American IDA International Design Gold Award, the Netherlands indigo Design Gold Award, the German iF Design Award, and the American IDEA Design Award Wait.

  • Winner of 6 A' Design Awards.
  • Good in Packaging Design.
  • Original Design.
  • Highly Creative, Diligent and Innovative.
  • All Designs
  • Packaging
  • Kitchenware
  • Limited Edition
  • Graphic
Korea Yuza Wine Packaging

Korea Yuza Wine Packaging

Packaging Design

Korea 195 Grapefruit Biscuit Snacks Packaging

Korea 195 Grapefruit Biscuit Snacks Packaging

Packaging Design

Korea Grapefruit Tea Packaging

Korea Grapefruit Tea Packaging

Packaging Design

He He Lotus coffee cup

He He Lotus coffee cup

Kitchenware Design

Lan Ya Bai Yun Limited Edition Books

Lan Ya Bai Yun Limited Edition Books

Limited Edition Design

Newker Logo Brand Design

Newker Logo Brand Design

Graphic Design

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Interview with SUN JIAN

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
Influenced by father and grandmother for a short time. Grandmother was a teacher and was inspired by painting. She started drawing at an early age and grew up to be a designer. Finally entered art school.
Can you tell us more about your company / design studio?
SunDesign was established in Beijing in 2014. Sun Desig brings international modern minimalist design to the brand. Sun Design hopes to create more brands with unique characteristics with its partners by virtue of its accurate grasp of the brand, design precision and international vision of Eastern and Western cultures.
What is "design" for you?
Design is the process of communicating predictions through sound planning, careful planning and various forms of feeling.
What is your most favorite design, could you please tell more about it?
I love logo design, product design and packaging design, and book binding. A good product requires a high degree of approval to distinguish similar products. I like to do challenging things, which are harder than established brands.
What is your favorite material / platform / technology?
I like some eco-friendly materials, materials that can be used continuously.
When do you feel the most creative?
I like to keep challenging myself. I often take on projects that have never been done before. Whenever there is a new job, I keep breaking through, looking for new solutions, looking for new ideas.
Which aspects of a design do you focus more during designing?
Nowadays, people have very high requirements for the quality of life, and they are becoming more and more picky about aesthetics, so good design is to solve people's aesthetic problems.
What kind of emotions do you feel when you design?
I treat each piece as my own child and take care of it until everyone accepts it.
What kind of emotions do you feel when your designs are realized?
Ever since I was a child, I have loved to draw and write down what I see. I want to be a designer when I grow up, so I cherish what I have now.
From your point of view, what are the responsibilities of a designer for society and environment?
Designers often have a certain mission. I want to help those in need with some charity work. We often do some charitable activities.
How do you think the "design field" is evolving? What is the future of design?
The design of the future is closely integrated with the way of life of human beings, and the design needs to consider more intelligence.
When was your last exhibition and where was it? And when do you want to hold your next exhibition?
The 2021 China-Korea Cultural Exchange Year has entered the Gaohe County Art Exhibition, which will be held at Gahe County Government and Chosun University Art Museum in South Korea
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
Less is more minimalism meets Chinese purism. The striking combination of Chinese characters and the lotus flower design acts as a connecting element, giving the collection a special expressiveness. Another feature is the raised thread that runs through the cup body. Together, these two design attributes give white a new, surprisingly powerful aesthetic. Lotus petal-shaped coffee copper spoon, full of elegant temperament, the coffee base adopts the lotus pattern to illustrate the beauty of lotus flowers from different angles. The coffee cup not only enables users to drink delicious coffee, but also taste it with a good habit, making them Together for a perfect drinking experience.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
The design needs to be applied to many countries and different usage scenarios. So when we design, I have to maintain brand recognition and simplicity in the design. Therefore, you need to be extra careful and attentive when designing your work. In fact, quality is the most important thing in design. Because the brand image of different tops is also the special voice of the brand concept.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I live in Beijing, China. When we were designing, we all went back and learned about traditional culture. Chinese design started late and we are working hard to achieve the best design.
How do you work with companies?
I usually leave the execution and production of the finished work to the company.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
The current young design is a bit impetuous. This is a problem created by society. We pay more attention to the character of the designer.
Can you talk a little about your design process?
As designers, we first try to understand the brand's personality, and then use the most direct and simple visual elements to convey the brand's philosophy. At the same time, we need to maintain the visual unity and innovation of the brand so that everyone can enjoy and enjoy the moment.
What are 5 of your favorite design items at home?
In 2011, the emblem design of the 12th Sudirman Cup, the brand image design of the 43rd IAA World Advertising Conference, the brand image design of the American Effie Awards in Greater China
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
Design requires hard work and diligence to maintain an ordinary heart.
From your perspective, what would you say are some positives and negatives of being a designer?
Designers are different from artists. True design requires thought, not execution and beautification. There are too many plagiarisms and similar designs out there.
Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
Adobe Photoshop， Adobe Illustrator， CorelDRAW， Adobe InDesign.
Designing can sometimes be a really time consuming task, how do you manage your time?
I committed to working 6 hours a day because I wanted to extend my career.
What is the most frequently asked question to you, as a designer?
I like to ask questions and want to learn about history and culture.
What was your most important job experience?
Worked in the emblem design team of the 2008 Beijing Olympic Games, Dentsu Advertising Company of Japan, and DDB Advertising Company of the United States.
Who are some of your clients?
My account includes publishing group, big health, automobile, oil, express and many other fields.
What type of design work do you enjoy the most and why?
I love thoughtful and creative pieces that blend well with the public.
What are your future plans? What is next for you?
I like to do different designs and I will challenge different fields.
Do you work as a team, or do you develop your designs yourself?
I am an independent designer and also founded SunDesign Design Company.
Do you have any works-in-progress being designed that you would like to talk about?
I am currently doing logo related design work for a factory operating international awards company. This client is very special. It is a company operating in China during the New York Arts Festival and the London International Awards.

Designer of the Day Interview with SUN JIAN

Could you please tell us about your experience as a designer, artist, architect or creator?
This year is a very special year. I have been working in the design field for 20 years. Before starting my own company, I worked for Dentsu Advertising Company in Japan. I used to serve Fortune 500 companies and the best art in China. He studied in colleges and universities, and later in Malaysia and South Korea. Master of Arts in Design
How did you become a designer?
When I was young, my grandmother was a teacher and my father was an industrial designer in the army when he was young. When I was very young, I had a deep affection for painting and I liked painting very much, so I chose an art school. I studied in one of the best art schools in China, and then worked in Dentsu Advertising Company in Japan. Learn and fight to make yourself a good designer in the process of work. My seniors gave me a lot of experience and goals to stick to.
What are your priorities, technique and style when designing?
My design will be developed around the central theme, I like to collect and mine culture, when the model is made, we will use 3D to render the design.
Which emotions do you feel when designing?
During the design process, when I think of a good idea, I will be very excited. During the design process, I will follow me. I will take into account the later craftsmanship and production, so my works are often executed according to what I imagined, which makes me feel very happy and excited. It is a unique creation, so for me, when I see the presentation of the work, I will feel very happy, and the design can bring me a lot. Happy in the design process. I will feel it. The pride that I can bring to me by being able to concentrate on one thing.
What particular aspects of your background shaped you as a designer?
There are many masters of ceramic art in China, and there are many such intangible cultural heritage ceramic artists. There are many such masters in China. Every time I come into contact with these masters, it is one of a kind. Have a learning attitude.
What is your growth path? What are your future plans? What is your dream design project?
I have been constantly looking for new creations in the field of design. This year, I began to have a strong interest in ceramics. My dream is to be able to have good works in different fields. I am now studying clothing design, and I hope that I can better solve the design service of the whole case.
What are your advices to designers who are at the beginning of their career?
I hope they can work harder, study hard, and have more work experience like this.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
I hope to be. More excellent designers can have more communication, can have more such communication, so that our industry can do better and more perfect, it is a kind of harmonious and upward environment.
What is your day to day look like?
The first thing I do when I get up is to open the news to read some international news, and then to learn about the design. What happens every day, the rest of the time is running and then regulating yourself with such stress through exercise.
How do you keep up with latest design trends? To what extent do design trends matter?
I will participate in many international competitions every year. Through the competition, I can learn about the works of design agencies and designers from different regions of the world every year, and at the same time, I can feel the customer's interest in future design. some of the needs, so as to be able to keep up with new design trends.
How do you know if a product or project is well designed? How do you define good design?
A good design must have played a role in aesthetic innovation, as well as its positioning in the market. Functionality is also important.
How do you decide if your design is ready?
After the design is completed, it will be adjusted and modified according to the continuous feedback from the market. This is a very normal thing, so we are finishing the first phase of the designer, we can put the design into the production investment and the market.
Would you tell us a bit about your lifestyle and culture?
China has 5,000 years of history and culture, so there are some new cultural changes in different periods. My creations will draw on different cultures from different countries. New ideas for me.
What are your philanthropic contributions to society as a designer, artist and architect?
We often use design to help people in need, such as doing some public welfare design, and then we will also help some people in need to do some publicity.
What positive experiences you had when you attend the A’ Design Award?
My work participated in the Italian a Design Award and won awards in different categories. This is a very good start for me, and it also enhances my influence on my future development.

Extended Interview with SUN JIAN

Could you please tell us about your experience as a designer, artist, architect or creator?
My name is Sun Jian, the founder of SunDesign. I used to work for the 2008 Olympic emblem design team and worked for Japan Dentsu Corporation. I formed a unique design concept and style in the duality between brand design and advertising creation. My work won multiple design awards in Europe, Oceania, Asia and the United States. Including the best prize in the German Red Dot Award German iF Design Award American IDEA Design Award Asian Design Award Italian Design Award Australian Good Design Award German National Design Award, etc.
How did you become a designer?
My grandmother was a teacher and I started painting after I was born. My father worked on mechanical design in the army and was very interested in design when he was very young.
What are your priorities, technique and style when designing?
Since I was a child, I like to draw and write about what I see. I hope I can become a designer when I grow up, so I cherish everything I have now.
Which emotions do you feel when designing?
I like thoughtful and creative works, which can be well integrated with the public.
What particular aspects of your background shaped you as a designer?
Design requires hard work and diligence, to maintain an ordinary heart.
What is your growth path? What are your future plans? What is your dream design project?
The current young design is a bit impetuous. This is a problem caused by society. We value the character of the designer more.
What are your advices to designers who are at the beginning of their career?
A good design is a new challenge every time. I like every process of creation and creative thinking. There are constantly new ideas to be applied in different environments, giving people different visual feelings while feeling like it's a standard process at the same time.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
Good design can enhance brand image, good design can generate goodwill and purchase.
What is your day to day look like?
I promise to work 6 hours a day because I want to extend my career.
Who is your favourite designer?
My greatest design is the Hehe coffee mug. Combination of Chinese and Western cultures
Would you tell us a bit about your lifestyle and culture?
Before completing different projects, you need to learn more about similar products, find out the differences, and continuously improve the design.
What positive experiences you had when you attend the A’ Design Award?
I thank my grandmother and father, they are my enlightenment teacher and supporter.

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