Korean Grapefruit Tea Packaging by Jian Sun is a highly esteemed winner of the very prestigious 2023 A' Design Award in Packaging Design Competition Category.
IronPackaging· 2023
Korean Grapefruit Tea Packaging
by Jian Sun
Client: Sun Design
A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #145750The Design
About Korean Grapefruit Tea Packaging
The story of grapefruit tea drink and fashionable traditional culture is a little girl's fantasy, which can find inspired by her traditional clothing. It dances like a girl in a traditional Korean costume. The whole package is exquisite and traditional, which complements the grapefruit tea gold and Korean traditional blue, and stands out from the competition. The main reason for designing the packaging of Korean pomelo tea drinks is to make them stand out in the homogeneous market and attract the attention of every generation.
The Recognition
About the A' Design Award
Korean Grapefruit Tea Packaging is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Korean Grapefruit Tea Packaging is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Korean Grapefruit Tea Packaging is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Interviews
Design Interview
What is the main principle, idea and inspiration behind your design?
The main principle of this design lies in the fashionable present and the traditional elements of Korea.
What has been your main focus in designing this work? Especially what did you want to achieve?
I am concerned about the future development of design and the environmental protection and the final expression of the design concept of such a production.
What are your future plans for this award winning design?
In the future, we will probably invest more in the design and development of this fast drug.
Grand Interview
Your innovative fusion of traditional Korean cultural elements with modern packaging design for the Korean Grapefruit Tea Packaging has earned recognition at the A' Design Award - could you elaborate on how you balanced these contrasting elements to create such a distinctive visual narrative?
We combined traditional Korean culture with modern design, inspired by the hanbok, using grapefruit gold and traditional blue to create packaging that blends heritage with contemporary aesthetics. The use of printed aluminum cans not only preserves freshness but also enhances visual appeal, successfully capturing the attention of consumers across all generations.
The dancing girl motif in traditional Korean dress that defines the Korean Grapefruit Tea Packaging stands out brilliantly against market competitors - what inspired you to move away from conventional fruit imagery toward this culturally rich design approach?
We wanted to create a design that not only highlights the product’s freshness but also tells a cultural story. The dancing girl motif in traditional Korean dress symbolizes elegance and heritage, offering a unique visual identity that sets the packaging apart from conventional fruit-based designs.
The technical challenge of printing gold and blue together on aluminum for the Korean Grapefruit Tea Packaging required refined plate-making techniques - could you share the specific production challenges you encountered and how you overcame them?
Printing gold and blue on aluminum required precise plate alignment and advanced color layering to maintain vibrancy and detail. We overcame challenges like color bleeding and uneven finishes by using refined plate-making techniques and high-quality inks, ensuring a flawless and striking design.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Most juice packages are designed with real pictures of fruits and related elements, but this package is different. On the whole, it dances like a girl wearing traditional Korean clothes. The whole package is exquisite and traditional, and matches with grapefruit gold and Korean traditional blue.
- Dimensions & Packaging
- W 50mm x D 45mm x H 23mm
- Tags
- #Korean Grapefruit Tea#Drinks#Korean Drinks
- Production Technology
- Aluminum aerosol cans are one of the types of aluminum cans. At present, aluminum aerosol cans are developing very fast. Aluminum aerosol cans have the advantages of light weight, excellent ductility, strong plasticity, good sealing, and excellent corrosion resistance.
- Design Challenge
- The most important difficulty is to print gold, blue, and two colors together. More refined plate making is required for printing.
- Research
- Before the design, I studied the market for about one month to see the concept and appearance of other packaging in the market and find my own solution. In order to be different and attractive, choose the right design content.
- Inspiration
- The main reason for designing the packaging of Korean pomelo tea drinks is to make them stand out in the homogeneous market and attract the attention of every generation. Most people like drinks rich in vitamin C.
- Project Duration
- May June 2021, Korea
- Operation Flow
- Fashion and modern style are attractive and pleasant for every generation. In addition, for the sake of exquisite packaging, South Korean pomelo tea uses printing and printing on aluminum plates, which makes aluminum plate metal cans not only serve as food fresh-keeping, but also play a decorative role in appearance, which can attract customers' attention.
- Patents
- Copyright Sun Design
- Team Members
- Sun Jian
- Image Credits
- All pictures:
Photographers sun jian
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