Korea 195 Grapefruit Biscuit Snacks Packaging by Jian Sun is a highly esteemed winner of the very prestigious 2023 Bronze A' Design Award in Packaging Design Competition Category.
BronzePackaging· 2023
Korea 195 Grapefruit Biscuit Snacks Packaging
by Jian Sun
Client: Sun Design
Bronze A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #145537The Design
About Korea 195 Grapefruit Biscuit Snacks Packaging
Korea 195 Grapefruit Biscuit Packaging Design uses the image of a little girl swinging under a grapefruit tree to create a retro feeling and remind customers of the brand history. The design advocates that biscuits are for different people, so the package made of recyclable materials incorporates culture, experience and context to tell a unique story and to create an emotional connection and resonance with the customers.
The Recognition
About the Bronze A' Design Award
Korea 195 Grapefruit Biscuit Snacks Packaging is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Korea 195 Grapefruit Biscuit Snacks Packaging is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Korea 195 Grapefruit Biscuit Snacks Packaging splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Interviews
Design Interview
What is the main principle, idea and inspiration behind your design?
The design of this grapefruit biscuit. The main idea is environmental protection, as packaging is now excessive. Therefore, I wanted to promote the understanding and awareness of packaging through the concept of environmental protection, and also, the whole inspiration is through a traditional Korean culture. The design concept was extracted from the traditional Korean culture.
What has been your main focus in designing this work? Especially what did you want to achieve?
I am more interested in the future development of design. The direction is in the combination of futurism and realism to produce a new futurism, this is one of my ideas.
What are your future plans for this award winning design?
This is a product that we are working hard to promote to all consumers. To get more recognition is our priority at this stage after the award.
Grand Interview
Your innovative approach to the Korea 195 Grapefruit Biscuit Snacks Packaging, featuring a little girl swinging under a grapefruit tree, creates a powerful nostalgic connection - could you share the creative journey that led to this evocative design choice?
The design of the 195 Grapefruit Biscuit packaging was inspired by traditional Korean imagery, with the little girl swinging under the pomelo tree symbolizing joy, nostalgia, and cultural connection. This evokes a sense of happiness and tradition, creating an emotional link to the product that resonates with both older and younger generations.
The Korea 195 Grapefruit Biscuit Snacks Packaging emphasizes environmental sustainability through its material choices - how did you balance the ecological considerations with the need to maintain product freshness and visual appeal?
We focused on using eco-friendly materials that still maintained the product's freshness, such as biodegradable packaging and natural inks. This allowed us to create a visually appealing design while ensuring the packaging aligned with sustainability goals, balancing both environmental impact and product protection.
What inspired you to incorporate traditional Korean cultural elements into the Korea 195 Grapefruit Biscuit Snacks Packaging, and how does this cultural integration enhance the brand storytelling?
We wanted to honor Korean heritage and create a deeper connection with consumers by incorporating traditional cultural elements. The image of the little girl swinging under the pomelo tree reflects the innocence and joy of Korean traditions, enhancing the brand storytelling by connecting the product to the rich cultural history of Korea.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Korean pomelo can not be directly used for practical purposes, but only for deep processing. Because it has good economic value. A large amount of vitamin C and various trace elements are beneficial to human health. The design concept of packaging is environmental protection. This package reflects the traditional culture of South Korea. A little girl sat on the swing under the pomelo tree, with a sweet smile on her face.
- Dimensions & Packaging
- W140 × H210 × The portrait of D40 little girl swaying under the pomelo tree is vividly illustrated with happy expression. The designer realized that pomelo biscuits are suitable for different people. Each design is embedded with the culture, experience and background of Happy Grapefruit, and tells a unique story. It helps to establish emotional connection and resonance with customers. The inner box is ingeniously designed as a real small box of grapefruit biscuits, and the illustrations are specially placed in the grooves of grapefruit and grapefruit to encourage open imagination.
- Tags
- #Korea 195 Grapefruit Biscuit Packaging ，#packagedesign，#brandingdesign，#logodesign，
- Production Technology
- 195 Grapefruit biscuits are made of environment-friendly paper. Packaging not only uses environment-friendly and recyclable materials, but also resonates with consumers at the same frequency, profoundly affecting and influencing consumers' environment-friendly, sustainable development, environment-friendly lifestyle and consumption mode. Establish a good image of focusing on the environment in the market. Through the application of environmental protection packaging, we can not only protect the environment, but also prevent human diseases.
- Design Challenge
- The main challenge to create Korean 195 grapefruit biscuit packaging is to create such unique, simple and environment-friendly things, which will make Korean 195 grapefruit biscuit and biscuit market pay attention to natural health. These materials must be absolutely environment-friendly, and be used in white craft, natural paper and sculpture with simple precision. At the same time, they should be any purchaser of the taste of this most common product and a meaningful experience for environmental protection. The challenge of integrating art, environmental protection, craft and design into one creation.
- Research
- The merchants began to make articles on the packing boxes crazily. Now we limit excessive packaging, and the price will naturally fall. More importantly, environment-friendly packaging is conducive to protecting the natural environment and avoiding damage to the environment caused by waste. Some chemical components contained in packaging materials may have a certain impact on the surrounding environment. Environmental protection packaging and strict control of packaging materials can avoid adverse effects of waste on the environment.
- Inspiration
- The bread of "195 Grapefruit Biscuit" is made of natural yeast. For those who worry about their health, they can eat at ease. The design also includes a picture of a little girl swinging under a grapefruit tree, which is both cheerful and romantic in Korea. It creates a retro style. Each design incorporates the culture, experience and background of Happy Grapefruit, which reminds customers of the long history of this grapefruit brand.
- Project Duration
- November 30, 2021 Korea
- Operation Flow
- 195 The pomelo biscuit is hollowed out with pomelo. It has the character of a little girl swinging under the pomelo tree, which is both happy and romantic in Korea. Packaging innovation looks like a small innovation, but it actually has a profound impact on customer value, industry development and sustainable development.
- Patents
- Copyright Sun Design
- Team Members
- Sun Jian
- Image Credits
- Sun Jian (Picture Picture) (Product Picture)
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