Yongqing Fang Grand Theater Renovation Exhibition by MAG studio is a highly esteemed winner of the very prestigious 2020 Golden A' Design Award in Interior Space and Exhibition Design Competition Category.
GoldInterior· 2020
Yongqing Fang Grand Theater Renovation Exhibition
by MAG studio
Client: MAG studio
Golden A' Design Award Winner in Interior Category
Verified Award Winner
Verify Award Status for #104291The Design
About Yongqing Fang Grand Theater Renovation Exhibition
Yongqing Fang Grand Theater Renovation is an interior design for an exhibition and investment promotion center in Guangzhou. The theater is a landmark of Yongqing Fang on Enning Road, a renovated old street known for time-honored brands and tourism. The design contrasts old and new elements. Box-like volumes organize the irregular space of 334 square meters. The ground floor holds project exhibitions, while the upper floor is used for negotiation. Materials include wood veneer, white paint, black aluminium panels and grey tile. Frosted steel and glass doors link interior and street.
The Recognition
About the Golden A' Design Award
Yongqing Fang Grand Theater Renovation Exhibition is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Yongqing Fang Grand Theater Renovation Exhibition is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Yongqing Fang Grand Theater Renovation Exhibition creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Where to Get It
Commercial Interior Design & Renovation
We transform commercial spaces through thoughtful interior design that balances heritage with innovation. Our architecture-trained team specializes in retail, hospitality, offices, and mixed-use developments, creating environments that enrich experiences and build brand value.
Request QuoteBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Yongqing Fang islocated in Enning Road, the core area of old Guangzhou. In recent years, Enning Road has been renovated, and gradually developed into a famous street full of time-honored brands that focuses on the tourism industry, even claimed as "the most beautiful old street in Guangzhou". As the Grand Theateris one of the landmarks of Yongqing Fang, the client expected to revitalizeit and make it serve as the investment promotion center of the whole renovation project.
- Dimensions & Packaging
- Area: 334 square meters.
Category: Exhibition - Tags
- Renovation, old street, revitalize, exhibition, contrast
- Production Technology
- Main materials: wood veneer, white paint, rust-like paint spray, black aluminium panel, grey tile and stretch ceiling, etc.
- Design Challenge
- There were several door openings at the entrance of the original building, which were decorated with traditional wooden screen doors with Chinese characteristics before renovation. Since the designers hope to impress visitors with greater visual impact, frosted steel is put into use as the door frame combined with transparent glass, thereby combining the indoor and outdoor landscape.
- Research
- Yongqing Fang islocated in Enning Road, once the core area of old Guangzhou. In recent years, however, Enning Road has been renovated, and gradually developed into a famous street full of time-honored brands that focuses on the tourism industry, even claimed as "the most beautiful old street in Guangzhou". And Enning Road is also the soul of Qilou buildings in Sai Kwan.As the Grand Theater is one of the landmarks of Yongqing Fang, the client expected to revitalize it and make it serve as the investment promotion center of the whole renovation project.
- Inspiration
- The designers used the contrast of the old and the new, the past and the present to renovate the interior space. At the same time, various elements like light and shadow, and reality and fantasy are applied into the design.
In terms of space planning, boxes are used to form different functional divisions that can present changeable space structures while unifying the irregular spaces. The 1F is mainly used for project exhibitions. While the second floor is primarily designed for negotiation. - Project Duration
- The project started in September 2019 and finished in November 2019 in Guangzhou.
- Operation Flow
- There were several door openings at the entrance of the original building, which were decorated with traditional wooden screen doors with Chinese characteristics before renovation. Since the designers hope to impress visitors with greater visual impact, frosted steel is put into use as the door frame combined with transparent glass, thereby combining the indoor and outdoor landscape. Especially at night, the pedestrians on the street would be easily attracted by the indoor space when the light is on.
- Team Members
- Chief designer: Jan Mok
Designer: Eric Zhou - Image Credits
- Image #1: Photographer Shi Guan
Image #2: Photographer Shi Guan
Image #3: Photographer Shi Guan
Image #4: Photographer Shi Guan
Image #5: Photographer Shi Guan
Main image is Image #1, Optional Image #1 is Image #2, Optional Image #2 is Image #3, Optional Image #3 is Image #4, Optional Image #4 is Image #5
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