Sister's Ice Cream Ice Cream by Azadeh Gholizadeh is a highly esteemed winner of the very prestigious 2020 Golden A' Design Award in Packaging Design Competition Category.
GoldPackaging· 2020
Sister's Ice Cream Ice Cream
Client: Azadeh Gholizadeh
Golden A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #104285The Design
About Sister's Ice Cream Ice Cream
This Packaging is designed for the Sisters Ice Cream Company. The design team has tried to use three ladies, who are reminiscent of the manufacturers of this product, in the form of happy colors that come from the taste of each ice cream. In each flavor of the design, the shape pf the ice cream is used as the character's hair, which presents an interesting and new image of ice cream packaging. This design, in its new form, has attracted a lot of attention amongst its competitors and has had high sales. The design tries to create original and creative packaging.
The Recognition
About the Golden A' Design Award
Sister's Ice Cream Ice Cream is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Sister's Ice Cream Ice Cream is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Sister's Ice Cream Ice Cream creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Where to Get It
Award-Winning Packaging Design Services
We create distinctive packaging that tells your brand story. With 13+ years of experience and multiple international awards, our holistic approach combines strategic thinking with creative excellence to develop packaging solutions that capture attention and drive sales.
Request QuoteInterviews
Grand Interview
Your innovative approach to Sister's Ice Cream Ice Cream packaging, featuring three ladies with ice cream-shaped hair, represents a fresh take on visual storytelling in food packaging - could you elaborate on how this concept evolved from initial sketches to the final design?
The concept emerged from a deep desire to connect product identity with the people behind it. Since this is a homemade ice cream made by three sisters, I wanted the packaging to celebrate their bond and craft. The idea of illustrating three young ladies with ice cream-shaped hairstyles was born from a sketch that merged portraiture and product in a symbolic way. Each lady represents one sister—a metaphor for their unity and shared passion. From that first drawing, the visual language developed with clean lines and pure colors. It went through many refinements, always staying true to the core idea: showing femininity and sisterhood without saying a single word.
The minimalist aesthetic and feminine identity of Sister's Ice Cream Ice Cream packaging stands out in the competitive ice cream market - what inspired you to challenge conventional packaging norms and how did you balance brand identity with visual appeal?
In a world full of overloaded visuals and excessive branding, I saw the power in restraint. The sisters behind the product didn’t want something flashy—they wanted something honest, elegant, and feminine. That led me to a minimalist approach, using hand-drawn characters and soft, fresh colors. The femininity lies not in clichés, but in nuance—in the expressions of the ladies, the curved lines, the emotional softness. This purity became our strongest visual weapon. By stripping down to essentials, the packaging stands out on the shelf through its clarity and integrity.
Your use of flavor-specific colors in Sister's Ice Cream Ice Cream packaging creates an emotional connection with consumers - could you share the creative process behind selecting and implementing these color schemes to represent different ice cream flavors?
Color was crucial. We wanted each flavor to have a distinct identity, but also to feel part of a harmonious visual family. The color palette was carefully selected for its freshness and emotional impact. Each color had to reflect the essence of the flavor—cool greens for mint, soft reds for strawberry, mellow browns for chocolate—but also enhance the feminine tone of the brand. The characters’ hair became the perfect place to express this. By combining flavor and character visually, the design forms a memory trigger for the consumer, enhancing emotional recall and making the packaging memorable.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design is minimalist, it brings a human touch, which makes it different from similar products. The colors suggest freshness and coolness. An ice cream Packaging which stands out from the crowd with its puristic design and directs the focus on the essentials.
- Dimensions & Packaging
- width 80mm x Height 190mm
- Tags
- Unique, puristic, eye-catcher, high-quality, pleasant to touch, practical, friendly
- Production Technology
- Food grade Thickened BOPP Material
- Design Challenge
- it was really hard to satisfy the customer. they were far more strict and picky.
- Research
- This design comes from a detailed observation of the manufacturer identification.
- Inspiration
- It's a homemade ice cream made by three sisters. In this packaging, the product and manufacturer identities are performed minimally. The design has tried to implement the feminity which is lying in the manufacturer's identity. They wanted their brand to be feminine and to represent ice cream made by women. For this reason, the design of this packaging uses the character of the lady. It was very important for the manufacturer to show the concept of sisterhood along with the high quality of the product in the design of this packaging. After a lot of scrutinies, we concluded that using young ladies' characters alongside pure colors could be an interesting choice. A new form that attracts both the customer and the buyer of ice cream with its new look.
- Project Duration
- The project started in June 2018 in Iran and finished in August 2018 in Iran.
- Operation Flow
- The trust of the customer must be won. Once having tasted the Ice Cream and when later he wants to buy this again, he must be able to remember the ice cream package design. Because their design is of high quality and unique. You recognize them immediately out of the crowd.
- Team Members
- Designer: Azadeh Gholizadeh
Illustrator: Azadeh Gholizadeh - Image Credits
- Image #1: Photographer Azadeh Gholizadeh, 2018
Image #2: Photographer Azadeh Gholizadeh, 2018
Image #3: Photographer Azadeh Gholizadeh, 2018
Image #4: Photographer Azadeh Gholizadeh, 2018
Image #5: Photographer Azadeh Gholizadeh, 2018
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
