Gold Interior Space and Exhibition Design · 2020
Greenland International Expo City Sales Center
- A' Design Award 2020 Gold Winner in Interior Space and Exhibition Design
- Awarded April 15, 2020
- CLIENT: Yuan Junlong, Wang Juan
- Estimated Number of Design Views: 15,180
- Verification code 78590A54FA · Verify this award
About Greenland International Expo City Sales Center
Greenland International Expo City is a sales center interior located in Jinan and covering 7000 square meters. The layout follows flowing lines inspired by the Yellow River, giving the space a sense of coherence. Negotiation, lounge and children playing areas are linked as one functional pavilion. Elegant brown and plain wood tones combine Oriental character with modern art. Materials include wood carving, marble, bronze and stone carving, art painting and large art installations. A large screen in the lobby shows images of the river.
Junlong Yuan's Greenland International Expo City Sales Center exemplifies the sophisticated convergence of spatial design, material refinement, and experiential storytelling that characterizes the most accomplished contemporary commercial architecture. Positioned within the tradition of experiential retail and real estate presentation environments, this interior demonstrates how architectural space may transcend mere functional display to become an immersive narrative environment that communicates aspiration, quality, and vision. The design appears to draw upon principles of phenomenological architecture, where materials speak through their inherent qualities and spatial sequences guide visitors through carefully choreographed experiential journeys. The remarkable kinetic wave sculpture dominating the right portion of the space serves as both sculptural focal point and conceptual anchor, its graduating teal-to-white horizontal fins suggesting fluidity, movement, and the dynamic energy of contemporary urban development, while the organically carved stone base grounds this ethereal element in geological permanence. The warm timber gridwork at left establishes human scale and craft presence against the sleek contemporary palette, its transparency allowing glimpses of the illuminated architectural model that presents the development vision in miniature form. The circular green artwork centered on the rear wall functions as both chromatic accent and spatial terminus, drawing the eye along the marble-floored corridor while suggesting organic vitality within the refined material environment. The sophisticated lighting strategy, combining diffused ceiling panels with natural light filtration, creates an atmosphere of calm luminosity that invites contemplation and unhurried engagement with the presented vision. How might the interplay of natural materials and contemporary sculptural intervention speak to the aspirations embedded within this architectural proposition?
Press Kit
- Unique Properties
- The design integrates the flow of the Yellow River and flexibility of lines, giving the space a sense of coherence. And functional divisions connect with each other, hence achieving the metaphor of abstract aesthetics.
The whole space has a modest decoration with rhythm. The main hues of elegant brown color and plain wooden color form an integration of Oriental charm and modern art through a unique design, thus creating an attractive spirit. - Dimensions & Packaging
- Area: 7000 square meter
Category: Sales Center - Tags
- Sales center, Yellow River, history, sand table, mountain and water, culture heritage, regional feature
- Production Technology
- Materials: Wood carving, art painting, large art installation, marble background wall, bronze and stone carving.
- Design Challenge
- The challenge is to arrange the super aluminum grating structure and patterns of auspicious clouds, which is also a technical experiment and breakthrough.
In the lobby, a super-large LED screen (16m x 9m) is firstly used to show its senses of technology and shock. By simulating the image of the Yellow River running through the whole space, the way to use site-responsive elements enables the space to convey a poetic imagination and perception, thus welcoming people to enjoy the artistic place. - Project Duration
- The project started and finished in June 2019 in Jinan.
- Operation Flow
- Negotiation area, the area of lounge and children playing are linked as a fully functional humanistic living pavilion.
The whole space has a modest decoration with rhythm. The main hues of elegant brown color and plain wooden color form an integration of Oriental charm and modern art through a unique design, thus creating an attractive spirit. In brief, people can enjoy the traditional rhythm of magnificence and elegance. - Research
- Jinan is the gateway to the Yellow River. The mighty river starts from the mountains faraway and runs through many provinces and autonomous regions on its way to the Bohai Sea. And the length of the Yellow River running through Jinan reaches 183 km.
Inspired by the Chinese civilization and famous landscapes like Mount Tai, Yellow River and Baotu Spring in Jinan, the design intends to create a poetic space that fuses Oriental culture with the beauty of natural landscapes. - Inspiration
- Jinan is the gateway to the Yellow River. The mighty river starts from the mountains faraway and runs through many provinces and autonomous regions on its way to the Bohai Sea. And the length of the River running through Jinan reaches 183 km.
Inspired by the Chinese civilization and famous landscapes like Mount Tai, Yellow River and Baotu Spring in Jinan, the design intends to create a poetic space that fuses Oriental culture with the beauty of natural landscapes. - Image Credits
- Image #1-Image #5: Photographer Xiao Tan, Interpretation of Wanhe
Main image is Image #1, Optional Image #1 is Image #2, Optional Image #2 is Image #3, Optional Image #3 is Image #4, Optional Image #4 is Image #5.
Colors of Greenland International Expo City Sales Center
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