Lavazza Idola Coffee Machine by Florian Seidl is a highly esteemed winner of the very prestigious 2020 Platinum A' Design Award in Home Appliances Design Competition Category.
PlatinumHome Appliance· 2020
Lavazza Idola Coffee Machine
Client: Lavazza
Platinum A' Design Award Winner in Home Appliance Category
Verified Award Winner
Verify Award Status for #104741The Design
About Lavazza Idola Coffee Machine
A perfect solution for coffee lovers looking for proper Italian espresso experience at home. The touch sensitive user interface with acoustic feedback has four selections and a temperature boost function offering a tailor made experience for every taste or occasion. The machine indicates missing water, a full caps container or the necessity for descaling through additional illuminated icons and the drip tray can be adjusted easily. The design with its open spirit, quality surfacing and sophisticated detailing is an evolution of Lavazza’s established form language.
The Recognition
About the Platinum A' Design Award
Lavazza Idola Coffee Machine is a Platinum A' Design Award winner, an extremely prestigious recognition granted to truly exceptional, elegant, and magnificent designs. Platinum winners are marvels of creation, testaments to the limits of intellectual creativity, and demonstrate the unmatched professionalism and genius of their designers. These designs are expected to be the most renowned works that define the aesthetics of an era, contribute to the well-being of society, and push the boundaries of art, science, design, and technology. Lavazza Idola Coffee Machine exhibits a transcendent level of excellence and unequivocally makes the world a better place with its advantageous and worthwhile characteristics. Lavazza Idola Coffee Machine is a Platinum A' Design Award-winning work that triggers desires, inspires, excites, delights, and sparks great joy.
Where to Get It
Industrial Design Leadership and Innovation
We transform consumer products through award-winning design excellence. With expertise spanning automotive to home appliances, we create meaningful experiences that connect brands with people. Our approach combines Italian craftsmanship with user-centered innovation.
Learn MoreInterviews
Design Interview
What is the main principle, idea and inspiration behind your design?
A perfect solution for coffee lovers looking for proper Italian espresso experience at home. All while being a natural extension of the Lavazza A Modo Mio product line.
What has been your main focus in designing this work? Especially what did you want to achieve?
We were looking for a high end user experience and translated this into a open hearted and well resolved design.
We also worked hard to visually contain the overall dimensions of the product. This is evident in the lowered shoulder profile and the black base of the appliance.
What are your future plans for this award winning design?
At the moment the product is on the market and quite successful.
Grand Interview
Your innovative touch-sensitive interface with acoustic feedback in the Lavazza Idola Coffee Machine represents a significant advancement in user experience - could you elaborate on the development process and how this feature enhances the coffee preparation ritual?
This user interface represented first and foremost a significant step forward for our very own products and our user experience. Idola is quite an advanced and sophisticated product. It was challenging to place all the necessary functions on one well structured user interface and guarantee an intuitive and pleasant user experience.
The Lavazza Idola Coffee Machine's sophisticated shoulder profile design effectively reduces its perceived height - what inspired this particular aesthetic choice, and how does it align with Lavazza's established form language?
This particular design feature was directly inspired by a vase. I had seen it in a store in Munich and thought the side profile was particularly nice. While studying it in detail, I also realised, that - a part form the immediate aesthetical impact - it was also very effective in reducing the perceived height of the object. And that was exactly what I had been looking for. I took this feature as a conceptual starting point and then weaved it into our existing form language.
Given that the Lavazza Idola Coffee Machine was developed simultaneously with the Deséa model on a shared platform, how did this parallel development process influence your design decisions and what unique challenges did it present?
Developing two separate products on one common, shared platform is always a big challenge. Just because you always need to check twice, and make sure design decisione will work well for either direction. It is important to make this work on both sides, while not compromising the original design idea along the way.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A perfect solution for coffee lovers looking for proper Italian espresso experience at home. The touch interface with acoustic feedback has four selections and a temperature boost offering a tailor made experience for every taste or occasion. The machine indicates missing water, a full caps container or the necessity for descaling and the drip tray can be adjusted easily. The design with its open spirit, quality surfacing and sophisticated detailing is an evolution of Lavazza’s form language.
- Dimensions & Packaging
- 145mm / 380mm / 280mm
4 kg - Tags
- Lavazza, Coffee, Espresso, touch interface
- Production Technology
- injection molding (ABS/SAN), glas, steel grid, painted main shell
- Design Challenge
- Much effort went into developing a shared common platform for two machines (Idola and Deséa) at the same time.
- Research
- conceptual and formal research, 3D modeling, mock-ups, prototyping
- Inspiration
- The product was designed to be a natural extension of the Lavazza A MODO MIO product line. The shoulder profile of the main shell lowers the perceived height of the product and the overall design was inspired by a series of different products - examples include a vase and automotive interior controls.
- Project Duration
- Turin, Italy
- Operation Flow
- intuitive touch interface with acoustic feedback, quiet operation
- Team Members
- Florian Seidl
Angelica Rella
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
