Gold Packaging Design · 2023
1821 Vintage Bolgrad Sparkling Wine
- A' Design Award 2023 Gold Winner in Packaging Design
- Awarded April 15, 2023
- CLIENT: Shumi Love Design
- Estimated Number of Design Views: 3,553,483
- Verification code C8926C29B9 · Verify this award
About 1821 Vintage Bolgrad Sparkling Wine
The Bolgrad brand embodies the essence of the southern regions of the Ukrainian coast: light atmosphere, great climate and good winemaking. The year 1821, which is indicated on the label and is its centerpiece, is the year the city of Bolgrad, located in the Odessa region in the south of the country, was founded. Bolgrad is the first Ukrainian producer who decided to bring to the market a sparkling wine in a lower and wider bottle, which is more typical of western producers. The design of this product reflects progressiveness, high status and adherence to European traditions of winemaking.
The packaging design for this sparkling wine collection represents a compelling synthesis of heritage celebration and contemporary visual sophistication, positioning the product within traditions of European winemaking excellence while employing distinctly modern graphic sensibilities. The prominent display of the founding year establishes temporal depth and authenticity, invoking the prestige associated with established viniculture traditions while the bold numerical treatment suggests confidence and accessibility to contemporary audiences. The color-coded label system demonstrates strategic brand architecture, enabling clear product line differentiation through chromatic variation while maintaining cohesive visual identity through consistent typographic hierarchy, layout structure, and material specifications. Particularly noteworthy is the sophisticated interplay between historical reference and modern minimalism evident in the label typography, where elegant script letterforms suggesting nineteenth-century refinement coexist harmoniously with bold sans-serif and geometric elements characteristic of contemporary packaging design. The diagonal presentation creates visual dynamism that elevates standard product photography into compositional territory more commonly associated with still life painting traditions, suggesting the care and intentionality applied to every aspect of brand expression. The warm amber and rose variations visible through the glass establish product authenticity while creating chromatic richness that rewards extended viewing. Material choices including the textured gilt foil capsules signal premium positioning through tactile luxury, inviting the implied touch that precedes the ceremonial act of opening. One might contemplate how such packaging design serves simultaneously as protective vessel, informational medium, and cultural signifier, transforming a consumable product into an object worthy of aesthetic appreciation and celebratory ritual.
Press Kit
- Unique Properties
- 1821 is the year in which the city of Bolgrad, located in Odesa Region in southern Ukraine, was founded. The Bolgrad brand embodies the essence of the southern regions along the coast: a light atmosphere, excellent climate, and good winemaking. Bolgrad was the first Ukrainian producer to decide to bring sparkling wine in a lower and wider bottle to market, which is more typical of Western producers.
- Dimensions & Packaging
- Necklaces: 100 mm X 27 mm Label: 64 mm X 65 mm Paper: Fasson Orion Frozen Diamond Plus
- Tags
- sparkling, wine, bolgrad
- Production Technology
- Agency development: bottle design, brand concept development, trade mark design, package design. The use of advanced post-printing processes was thoughtfully planned out for the label. Their combination and use won't go unappreciated by the consumer. Paper: Fasson Orion Frozen Diamond Plus Post-print: gold stamping, embossing, tactile varnish
- Design Challenge
- The main idea of the design is the high status of the product and brand Bolgrad. In the design we wanted to reflect the severity, respectability, so that the consumer feels belonging to the "high society". We also conveyed a sense of celebration, bright lights and festivity.
- Project Duration
- The project started in summer 2022 in Kiev, Ukraine.
- Operation Flow
- The bottle design was based on the traditional shape of those for European sparkling wines. The embossed logo personalizes the bottle and clearly identifies the brand. The overall design is stylistically consistent with the brand identity. Special art paper, a tactile varnish, foil stamping, and embossing were used to create the label. Together, all this creates the overall image of the product and makes it attractive to the consumer.
- Research
- We did market research on the competitive shelf. As a result of the research it became clear to us that sparkling wines are not only about breed and brevity. But also mood, atmosphere, a special status - severity, restraint, a high level of presentability. That is what we tried to reflect in the design.
- Inspiration
- Our target was to carry out a comprehensive branding campaign for sparkling wines under the TM 1821 Vintage Bolgrad. We had the following tasks: bottle design, label set design, further development of the previously created brand identity.
- Image Credits
- Image #1 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #2 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #3 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #4 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #5 : Creator Valerii Sumilov / Visualizer Maxim Kulikov - Patents
- Copyright for all texts, images, designs, logo, website design www.shumilovedesign.eu belong to the company SC "SHLD GRUP" SRL.
All rights reserved.
© SHUMI LOVE DESIGN™, 2023
© VALERII SUMILOV, 2023
© SHLD GRUP SRL, 2023