Bronze Website and Web Design · 2021

Blueocean Website

by Sixty Two

A' Design Award 2021 Bronze Winner in Website and Web Design
Awarded April 15, 2021
CLIENT: Blueocean
Estimated Number of Design Views: 16,643
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About Blueocean Website

Blueocean is a responsive website that gives brand owners and marketers affordable access to market data. The platform offers brand personality assessments, content checks, competitor benchmark analysis and practical suggestions. Clear data visualization turns large volumes of market information into insights that support business strategy. A short free assessment leads users to the full assessment, which keeps the process simple. The clean and professional layout works on laptop computers, tablets and smartphones.

Press Kit

Unique Properties: Blueocean's goal is to provide affordable access to market data to allow brand owners & marketers proactively build a solid business strategy, with features ranging from brand personality assessments, content checks, competitor benchmark analysis and actionable suggestions. Seamless visualization & easy experience is a key factor for brand owners & marketers to be able to understand millions of market data and get insights to help them strategize and stay ahead of competitors.
Dimensions & Packaging: Responsive Website
Tags: Blueocean, Website, UI, UX, IA, Marketing, Data, Brand, Design
Production Technology: Responsive Web
Design Challenge: The design challenges for this project included (1) creating a user friendly flow to allow users to get their brand assessment, and (2) creating complex visualizations of their brand identity that are easy to understand.
Project Duration: The project started in October 2019 and finished in December 2019. The team members were based in Jakarta, Indonesia.
Operation Flow: Users can access the website via a laptop computer, tablet or smartphone. The design streamlines the process of getting their brand assessment by allowing users to access the short / free version that leads to the full assessment. The design of the platform is purposely clean, energetic but also professional to cater to business users.
Research: No formal usability research was done during the design process, though all designs were validated through pilot tests with a number of business users.
Inspiration: Blueocean came to us with an existing offline business model. They sought our help to reduce and minimize human personnel needs by taking their services online so that they are able to expand their client base while still providing the best degree of their services.
Image Credits: Sixty Two
Blueocean