Skip to content
By Polar Animation by Lok Kee Rocky Fong

By Polar Animation by Lok Kee Rocky Fong is a highly esteemed winner of the very prestigious 2021 Bronze A' Design Award in Movie, Video and Animation Design Competition Category.


BronzeMovie· 2021

By Polar Animation

by Lok Kee Rocky Fong

Client: Eggshellsea Production Limited

Bronze A' Design Award Winner in Movie Category

20,953

Verified Award Winner

Verify Award Status for #115645

Colors

The Design

About By Polar Animation

By Polar is a short animation created for the winter of 2020. The story was inspired by a 2019 news report about a hungry and exhausted young polar bear seen wandering in the suburbs of the Siberian industrial city of Norilsk, hundreds of miles from its usual habitat. The animation focuses on the atmosphere and the mood of each scene, and music is used in place of spoken dialogue. All graphic elements were first illustrated on a tablet and a computer, then animated. By Polar recalls that some creatures are neglected in good and in harsh times.

The Recognition

About the Bronze A' Design Award

By Polar Animation is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. By Polar Animation is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. By Polar Animation splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
I creat this animation for the 2020 Winter. I wish to give a warm remind to the world that there are always something, some creatures, being neglected, no matter during good or harsh time. May be we are actually one of the abandoned. But even though, we are not alone.
Dimensions & Packaging
1920 x 1080 25 fps
Tags
Polar, winter, animation, global warming, illustration, snow
Production Technology
First illustrated on ipad and computer by Photoshop, then migrated the graphical elements to Aftereffect to animate.
Inspiration
Inspired by a new report in 2019 (CNN)
"A hungry and exhausted young polar bear was spotted wandering
in the suburbs of the Siberian industrial city of Norilsk,
hundreds of miles from its usual habitat."
Project Duration
Hong Kong
Team Members
Director: Rocky Fong
Lead Animator: Rocky Fong
Assistant Animator: Jun Cheng
Music : Mark Wong

Sponsored

Explore Beyond Designers.org

Discover products, services and opportunities from our advertising partners.

Good Design Deserves Great Recognition

The A' Design Award is an international, juried accolade for good design. Take part in the A' Design Award to get an opportunity to earn meritocratic recognition, gain fame, prestige and publicity for your work. Nominate your work for the A' Design Award and compete for the coveted A' Design Prize.

Nominate