Perceived Design Value Research

Service Design Award Winner.
Awarded for Good Meta, Strategic and Service Design.

Perceived Design Value Research
by Aija Freimane

Awarded April 15, 2021
CLIENT: Aija Freimane
70.836

Perceived Design Value is a postdoctoral research project on the added value of design. The study clarifies how design value is perceived by users across five generations and four socioeconomic class groups. Perceived value indicators are recommended to measure satisfaction, happiness and well-being as end results of product and service usage. The research also defines a triple design process and a self-assessment design maturity matrix. Main results are published in an A5 book of 89 pages. The aim is to help businesses, governments and society apply design more consciously.

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