Lays Signature Food by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Golden A' Design Award in Event and Happening Design Competition Category.
GoldEvent· 2021
Lays Signature Food
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Golden A' Design Award Winner in Event Category
Verified Award Winner
Verify Award Status for #118889The Design
About Lays Signature Food
Lays Signature is a pop-up brand experience created around potato chips. The experience is staged at temporary locations inside exclusive retailers, where a mixology chip bar acts as a small stage. Visitors watch a live performance in which unique flavors are hand-crafted in front of them. The theatrical and multi-sensory format reimagines how chips are served, tasted and shared. The intent is to reach younger customers who value real experiences and social sharing. The first installment was presented at the department store Lane Crawford.
The Recognition
About the Golden A' Design Award
Lays Signature Food is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Lays Signature Food is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Lays Signature Food creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Where to Get It
Award-Winning Food and Beverage Innovation
We create groundbreaking consumer experiences that transform how people enjoy iconic brands. Our innovation team designs immersive pop-ups, limited editions, and theatrical tastings that bring PepsiCo's portfolio to life in unexpected ways. Discover how we're reimagining snacking and beverages for modern lifestyles.
Discover NowBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Lays Signature is a brand experience with the singular mission to make potato chips sexy to what is rapidly becoming known as the me generation. This one-of-a-kind theatrical experience takes place at pop-up locations in exclusive retailers. At these mixology chip bars folks are treated to a live performance where unique flavors are hand-crafted right before their eyes.
- Inspiration
- Our challenge was to meet our future customers where they are. Which is out in the world having experiences. And on their phone posting about themselves. Our solution was to create a rich and multi-sensory experience that reimagine how people consume chips with Lays Signature. Its first installment at the exclusive department store, Lane Crawford.
- Team Members
- PepsiCo Design & Innovation
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