Game Fuel Beverage by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Golden A' Design Award in Packaging Design Competition Category.
GoldPackaging· 2021
Game Fuel Beverage
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Golden A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #118643The Design
About Game Fuel Beverage
Game Fuel is a special edition energy drink packaging created for the Adrenaline Rush brand in Russia. The design celebrates gaming and e-sports culture. The prominent A logo on the can was transformed into a colorful portal that invites the consumer into a new game environment and creates a sense of gradual immersion. The design extends from the packaging to wider brand experiences. The stated intent was to move the gaming community away from stereotypes and to give players energy and confidence for strong performance.
The Recognition
About the Golden A' Design Award
Game Fuel Beverage is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Game Fuel Beverage is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Game Fuel Beverage creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Where to Get It
Award-Winning Beverage Innovation
We create groundbreaking beverages that enhance experiences and connect with consumers worldwide. Our portfolio spans energy drinks, sports beverages, and refreshing sodas designed with purpose and passion. Discover how our award-winning innovation shapes the future of beverage culture.
Discover NowBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Adrenaline Rush, an established, powerful and bold energy drink brand available in Russia, created Adrenaline Game Fuel as a special edition offering to celebrate the gaming occasion and e-sports culture. With the design extending from packaging to brand experiences, the objective was to shift preconceived notions of the gaming community and release it from stereotypes, while also giving gamers energy and confidence for maximum performance.
- Tags
- Packaging, Beverage
- Inspiration
- Every aspect of the Adrenaline Game Fuel packaging was designed to enhance the gaming experience and feel aesthetically worthy of the serious gaming consumer. The visually prominent A logo on pack was transformed into a colorful portal that invites consumers into the gradual immersion of a new game environment.
- Team Members
- PepsiCo Design & Innovation
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