LIFEWTR S8 Unconventional Canvas Beverage by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Golden A' Design Award in Packaging Design Competition Category.
GoldPackaging· 2021
LIFEWTR S8 Unconventional Canvas Beverage
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Golden A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #118895The Design
About LIFEWTR S8 Unconventional Canvas Beverage
LIFEWTR Series 8 Unconventional Canvas is a bottle packaging design for a premium water brand. The bottle label acts as a canvas for emerging artists, so the packaging serves as a source of both hydration and inspiration. Series 8 presents the work of three artists across painting, sculpture and works on paper, including explorations of alternate histories in which women of color are included in cultural narratives. The artwork is carried through brand communication, in store and at live events, giving the featured artists worldwide reach.
The Recognition
About the Golden A' Design Award
LIFEWTR S8 Unconventional Canvas Beverage is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. LIFEWTR S8 Unconventional Canvas Beverage is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. LIFEWTR S8 Unconventional Canvas Beverage creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Where to Get It
Award-Winning Beverage Innovation and Design Excellence
We transform everyday hydration into inspiring experiences through innovative packaging and purposeful design. Our portfolio spans premium waters to iconic beverages, each crafted with creativity at its core. From LIFEWTR's artistic bottles to revolutionary product design across 23 billion-dollar brands, we bring innovation to over 200 countries daily.
Discover NowBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- LIFEWTR is a premium water brand committed to advancing and showcasing sources of creativity. LIFEWTR fuses creativity and purpose, serving as a source of both hydration and inspiration as a platform for emerging artists. Design is at the heart of the LIFEWTR brand, first and foremost on the bottle, and it is carried through in all brand communication, from the telling of featured artists authentic stories to content to how it appears in store and at live events.
- Tags
- Packaging, Beverage
- Inspiration
- LIFEWTR Series 8 features the work of Lilian Martinez, Tofer Chin and Sarah Zapata. Through the mediums of painting, sculpture and works on paper, Lillian Martinez explores alternate histories where women of color are not excluded from specific cultural narratives. Unconventional Canvas exemplifies LIFEWTR as a unique proposition in the global hydration category as the series gains worldwide reach through LIFEWTR and their partnership with global art.
- Team Members
- PepsiCo Design & Innovation
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