Lipton Avant Garde Special Art Edition Beverage by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Golden A' Design Award in Packaging Design Competition Category.
GoldPackaging· 2021
Lipton Avant Garde Special Art Edition Beverage
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Golden A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #118899The Design
About Lipton Avant Garde Special Art Edition Beverage
Lipton Avant Garde Special Art Edition is a collection of miniature cans for iced tea. Each can holds 250 ml and is light and easy to carry, and the format is the first miniature can in the iced tea category in Russia. The graphics draw on Russian Avant Garde art movements, including Suprematism, Abstractionism and Cubo Futurism. Separate designs are paired with the peach, lemon and green tea flavors. The collection is sold only in Russia. The aim is to make the brand noticed on the shelf in a crowded category.
The Recognition
About the Golden A' Design Award
Lipton Avant Garde Special Art Edition Beverage is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Lipton Avant Garde Special Art Edition Beverage is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Lipton Avant Garde Special Art Edition Beverage creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Where to Get It
Award-Winning Beverage Design Innovation
We transform beloved global beverage brands through breakthrough packaging design and innovation. Our portfolio spans 23 billion-dollar brands enjoyed by consumers worldwide. Discover how we're reimagining the future of food and beverage experiences through design excellence recognized internationally.
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Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Created to stand out on shelf, Lipton Art Special Edition helps to reclaim Liptons voice in the ice tea category, which is crowded with new brands. Not only is the graphic design category disrupting, but the ultra portable and lightweight 250 ml size is also the first miniature format can in the ice tea category in Russia. These cans make the consumer take notice of Lipton in a new and memorable way.
- Tags
- Packaging, Beverage
- Inspiration
- Lipton Special Art Edition is a unique collection of 250 ml miniature cans, available only in Russia, devoted to the Russian Avant Garde. The design team was inspired by some of the most distinctive art movements such as Suprematism, Abstractionism and Cubo Futurism to reimagine Lipton packaging. The resulting unique and category breaking designs were then paired with each of Liptons peach, lemon and green tea flavors.
- Team Members
- PepsiCo Design & Innovation
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