Craft as Time Capsule Book by Hsiao-Wen Hu is a highly esteemed winner of the very prestigious 2021 Silver A' Design Award in Print and Published Media Design Competition Category.
SilverPrint· 2021
Craft as Time Capsule Book
by Hsiao-Wen Hu
Client: Pratt Institute
Silver A' Design Award Winner in Print Category
Verified Award Winner
Verify Award Status for #121747The Design
About Craft as Time Capsule Book
This project is the final documentation of Hsiao-Wen's thesis research on craft making as a preservation methodology in the current digital age. The book consists of three parts, examining the transition between the physical and virtual, material and data, user engagement and experience from the perspective of craft making and preservation. As the world transitioned from physical activities to virtual interactions, new needs and forms of engagement with our surroundings were prompted. Such change not only exhibits via the object and the technology, but also the whole culture at large.
The Recognition
About the Silver A' Design Award
Craft as Time Capsule Book is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Craft as Time Capsule Book is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Craft as Time Capsule Book is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Editorial and Book Design Services
We specialize in thoughtful editorial design that brings research, narratives, and complex ideas to life through sophisticated typography and layout. Our expertise spans academic publications, research documentation, and print media, creating visually compelling books that honor both content and craft.
Inquire NowInterviews
Grand Interview
Your innovative approach to documenting craft preservation in Craft as Time Capsule Book bridges physical and digital realms - could you elaborate on how this duality influenced your design decisions for the book's structure and layout?
The process of producing the book itself embodies the translation between physical and digital realms. The structure and layout are guided by a grid system, which is fundamental to both digital interfaces and traditional print design. Throughout the book, the grid is subtly revealed through pin lines that expose the underlying structure, while the analogue qualities are expressed through scanned imagery, handwritten script, and the tactile materiality of the paper.That said, I intentionally avoided emphasizing either the physical or the digital as the dominant perspective. The focus of the project is not the contrast between the two, but rather how artifacts—regardless of their medium—become living records of time, culture, and human activity. I wanted the design to remain neutral enough to reflect that ongoing process of preservation rather than favor one methodology over another.
The typography in Craft as Time Capsule Book thoughtfully combines Serif, Sans Serif, and Script typefaces to symbolize the evolution of human technology - what inspired this specific combination and how does it reinforce your thesis about preservation methodology?
The typographic combination reflects the evolution of communication technologies. Historically, each typeface emerged in response to changing functional needs and improvements in printing and reproduction. Over time, however, these typefaces also accumulated cultural associations that extend beyond their original purposes.I wanted to embrace both aspects. The typography serves as a subtle timeline of technological development while also acknowledging the meanings we have collectively attached to different visual languages. In that sense, typography itself becomes a preserved artifact—carrying both practical and cultural information—which aligns closely with the book's broader exploration of preservation.
Your research for Craft as Time Capsule Book spanned from 2019 through the pandemic period - how did the global shift to virtual interactions during this time impact your perspectives on craft preservation and influence the final documentation?
The pandemic fundamentally changed how we interacted with both physical and digital environments. As much of our daily lives shifted online, we began relying on digital spaces not only for communication but also for connection, memory, and community. It made me think more deeply about how digital interactions themselves could become meaningful artifacts worth preserving.At the same time, the physical objects that emerged during that period naturally became historical records of an unprecedented moment. Face masks, "6 feet apart" signage, vaccination cards, and other everyday objects all became tangible evidence of a shared global experience.The pandemic highlighted both the limitations of physical spaces and the adaptability of digital platforms. More importantly, it revealed that preservation no longer belongs exclusively to either realm. That realization ultimately led me to document the research through both print and digital formats, allowing each medium to contribute something unique to the narrative.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project is a documentation of Hsiao-Wen's thesis research on craft making as a preservation methodology in the current digital age. The book consists of three parts, examining the intertranslation between the physical and the digital from the perspectives of crafts. The typographic choices in this book are a combination of Serif, Sans Serif, and Script typefaces, symbolic of the longevity of crafts and human’s use of technology.
- Dimensions & Packaging
- The dimension of the book is in US letter size: 216 mm x 279 mm.
- Tags
- design research, book design, editorial design, graphic design, typography, print, craft, technology, archive, postdigital, preservation
- Production Technology
- The book was intended to be printed on newsprint papers and have debossing on the cover. Unfortunately, the plan was postponed due to the pandemic.
- Research
- This research aims to look at the transition between the physical and virtual, material and data, user engagement and experience from the perspective of craft making and preservation. Craft has always been a reflection of culture and identity. As our lives transitioned from physical activities to virtual interactions, new needs and forms of engagement with our surroundings were prompted. And such change not only exhibits via the object and the technology, but also the whole culture at large.
As craft and preservation being the two main cores of this research, it is important to explore different ways to archive the research process. In addition to this book, the designer had also built a website to document the research in another format. It is also interesting to compare the same content on two different mediums. - Inspiration
- This book can be seen as an archive that not only documents the designer's research in writing but also organizes several other design projects, experiments, and references in a clear structure that supports the main thesis. The grid and the rigid layout of the book are inspired by letterpress, which plays a key role in my research on technology and web interface design.
- Project Duration
- This research started in 2019 and was finalized in May 2020. The book was designed after the completion of the research, from June to August 2020.
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