Bronze Movie, Video and Animation Design · 2022
Tinkoff Investment Advertising Video
by Egor Maraev
- A' Design Award 2022 Bronze Winner in Movie, Video and Animation Design
- Awarded April 15, 2022
- CLIENT: Blaster Studio
- Estimated Number of Design Views: 25,208
- Verification code 65938B2732 · Verify this award
About Tinkoff Investment Advertising Video
Tinkoff Investment is a thirty second advertising video for a bank investment service. The video presents George Washington as the main character. He sits on a sofa and eats pizza, tired and lazy, and he stands for money. The unusual image carries the main idea, which is that money should be kept in good shape and made to work. The animation combines cel animation and cutout animation, joined with digital compositing. The video was shown widely as a preroll before online videos and reached a high conversion rate.
Press Kit
- Unique Properties
- Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.
In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you. - Dimensions & Packaging
- 30 seconds duration
- Tags
- video, 2d animation, animation, character, advertising video
- Production Technology
- Cel animation, cutout animation, Adobe After Effects compositing
- Project Duration
- Project started and ended in September 2020, it was targeted to russian internet audience.
- Operation Flow
- Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
- Inspiration
- A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.
Also for the second video Blaster team made the funny dog. One can find the second video in External link section.