Viti Stand by Iga Wlodkowska is a highly esteemed winner of the very prestigious 2022 A' Design Award in Video and Broadcasting Equipment Design Competition Category.
IronVideo Products· 2022
Viti Stand
Client: ViTi
A' Design Award Winner in Video Products Category
Verified Award Winner
Verify Award Status for #128389The Design
About Viti Stand
Organic monolith created using the principles of golden proportions and assumptions, i.e.: simplicity, functionality, safety, durability. Deep matt black color and surface texture diffuse light and reduce fleshs. Design inspired by the shapes of nature and based on golden proportions that increase stability and reduce vibrations of the mounted devices. Rounded edges and a handle adjusted to the hand, as well as security measures enabling the carrying of stands with the screen mounted.
The Recognition
About the A' Design Award
Viti Stand is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Viti Stand is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Viti Stand is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Interviews
Design Interview
What is the main principle, idea and inspiration behind your design?
The main principle of this project is the balance between functionality and aesthetics. The idea was to create a user-friendly product that is intuitive, safe, durable and aesthetic. One of the inspirations was the citrus juicer.
What has been your main focus in designing this work? Especially what did you want to achieve?
I focused mainly on establishing support points for the monitor. Focusing on the harmonic, golden division and the concept of rounding, we developed a stable skeleton of the structure with a subtle, organic shape.
First of all, I wanted to achieve a balanced, solid and light form of monolith.
What are your future plans for this award winning design?
I want to continue this project — not everything has been said. The form created during this project gives many possibilities depending on the material used.
Grand Interview
Your innovative approach to the Viti Stand's organic monolithic form, inspired by golden proportions, represents a significant advancement in video monitor installation systems - could you elaborate on how these mathematical principles specifically contribute to the stand's stability and vibration reduction?
The approach to the organic, monolithic form of the Viti Stand, inspired by the golden ratio, allowed me to develop a project where the arrangement and proportions of circles play a key role. I devised a system for determining the relationships between their sizes, distances, and placements, which form the structural foundation of the design. Units defined by these circles establish crucial aspects: the distribution of support points, the placement of the mount, the geometry of the structure, and the proportional relationships between its elements. The drawing of circles, inspired by the phyllotaxis of plants from the Biebrza region, this regularities in the organization of structures, was fundamental in creating a proportionally scalable design of stands that maintain their key properties—stability and vibration dampening. Crafted from a single sheet of metal subjected to cutting and bending processes, these stands preserve the consistency of their dynamic and mechanical parameters regardless of scale. It is the consistent application of mathematical principles, including the golden ratio, that has made the Viti Stand a standout not only in design but also in its innovative approach to video monitor installation systems, characterized by simplicity and coherence. The foundation of my work lies in the philosophy of Viti—the name derives from the Latin word vitis, meaning vine. A vine, deeply rooted in the earth, climbs toward the light, merging the strength of nature with delicate beauty. The Viti Stand design is a solution that has grown from passion, rooted in tradition, while reaching toward modernity. The harmony inherent in nature, derived from observing biological processes, has brought this design into alignment with principles of functionality, aesthetics, and precision. It integrates mathematical logic and the rawness of material with a soft, flowing form. This synthesis has enabled the creation of products that are not only durable and ergonomic but also visually appealing and seamlessly adaptable to any space. I believe this project is not merely practical but also beautiful in its clarity. To me, true beauty lies in simplicity and harmony, both of which are derived from nature.
The deep matte black finish and unique surface texture of the Viti Stand achieves a remarkable 95% reduction in light reflections - what inspired this specific design choice, and how did you overcome the technical challenges in achieving such an effective light-diffusing surface?
Black has been a symbol of elegance, solemnity, and professionalism for centuries, and its matte version additionally conveys a sense of calm and balance. Contemporary design trends value simplicity and minimalism, and deep matte black aligns perfectly with these principles, offering discretion and aesthetics. A textured surface can evoke associations with outer space, where light absorption symbolizes depth and mystery. It harmonizes with other colors and materials, making it an ideal background or accent, regardless of interior style. The neutrality and enigmatic of such black allow attention to focus on key elements without visual distractions, particularly under spotlights, where a matte surface eliminates light reflections and fingerprints. I was inspired by both classic and futuristic visions of space. To achieve this finish with good paint adhesion, we paid special attention to surface preparation and selecting the appropriate abrasive methods, which were refined in the workshop during the first prototypes. Maintaining the proper sequence of actions and ensuring precision was critical. A matte surface not only enhances paint adhesion but also refracts light more effectively, emphasizing its depth. Ideas, questions, and processes were thoroughly consulted with specialists in metalworking, coating application, and powder paint production. We selected not only the appropriate type but also determined the thickness and density of the paint. Quality control was an indispensable element—we meticulously inspected the surface for uniformity and the appropriate degree of gradation and coating. Striking the right balance was a priority at every stage.
As the creator of the Viti Stand, which earned recognition at the A' Design Award competition, how did your nine years of experience in stage technology and video production influence the development of this minimalist yet highly functional design?
In stage technology, particularly in the context of live event production, it is crucial to understand how various elements must work together under constraints of time, space, and diverse conditions and challenges. This experience translates into a focus on ensuring inclusive usability, ease of operation, and efficiency in dynamic environments. Developing a minimalist and reliable design required concentrating on defined principles and meticulously pursuing a goal with physical and mathematical logic based on knowledge and years of observation gained through working in stage technology.Eliminating unnecessary elements in design, much like in coding or event production, is about striving for greater reliability and reducing the risk of errors. It involves simplifying the system so that every component has a clear purpose, avoiding an excess of elements that could introduce potential problems. In event production, especially within audiovisual systems, this means reducing the number of adapters, converters, or intermediary devices, which might lead to signal degradation, interference, or delays. The fewer intermediary elements there are, the better the signal quality, the greater the system's reliability, and the easier the equipment management becomes. Just as in programming, where redundant lines of code are avoided, here too, the number of connections and adaptations is minimized, creating a cohesive whole to prevent complications that could disrupt the event's flow.Each system component is designed with efficiency and risk minimization in mind, working in harmony with the others. This approach makes processes more intuitive and less prone to errors caused by suboptimal device connections or incompatibility. Working with a variety of technological systems, such as lighting, and across different branches of the stage and film industries, has given me a broader perspective. It has allowed me to view the product through the eyes of those who will interact with the stand: camera operators, presenters, audiences, technical staff, and event or space designers.A significant aspect of the development process was testing prototypes in real-world conditions. This provided an opportunity to validate the initial assumptions, gather feedback, and implement minor adjustments and improvements to ensure that the products not only look good but also effectively fulfill their intended purposes in practice.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- ViTi stand is a multifunctional video monitor installation system based on the principles of minimalism, functionality, intuition, aesthetics, safety and durability. Thanks to the use of golden proportions and an organic form, we have developed good structural stability and a slim shape. We reduced reflections by 95 percent by using light-absorbing paint.
- Dimensions & Packaging
- Dimensions: 460 mm x 320 mm x 19 mm;
Weight: 3 kg; - Tags
- stand, rack, grip, vesa, stage, Viti
- Production Technology
- Models designed in 3D technology cut with CNC laser from structural steel sheet. The models processed with a bender into an acute angle. The sandblasting process covered all the elements that covered with a certified powder paint with a fine structure. The stands were serigraphy by created information boards, among others, about the degrees of inclination. The components combined in the assembly process into the finished product.
- Design Challenge
- The challenge was to produce stands with our invented shape and rounded edges. It was a big challenge for us to find subcontractors who will comply with our requirements and meet our expectations.
- Research
- The aim of the study was to obtain a durable coating with a minimum degree of gloss on a steel streamlined surface. 4 tiles and their: hardness, gloss - photoelectric devices were tested. The factor determining these properties is the ratio of matting and hardening components. Techniques for processing rounded surfaces have been refined and the problem of light reflection has been eliminated, thanks to which the stage equipment can be durable and hardly visible in the camera.
- Inspiration
- Working on the stage, we encountered the problem of the lack of a system for installing video monitors. Based on many years of experience and Bauhaus concepts, we decided to create a multifunctional stand that meets our requirements: ergonomics, organic form, minimalism, functionality, intuitiveness, safety, durability. Using the golden ratio, mathematical concepts and material properties, we have achieved high stability and a harmonious shape inspired by nature.
- Project Duration
- The project started in June 2020 in Warsaw and finished in May 2021.
- Operation Flow
- The device is bolted to the mounting plate (Vesa), which is inserted onto the shoulder of the stand. The height shall be determined by selecting one of the openings of the arm by twisting the locking knob through it. The Loco model is additionally equipped with a function of changing the angle of the shoulder from 0 to 60 degrees. By selecting the right hole we set the angle and locking using a pin-lock. It allows exposure as a stand-alone form, stage design or multimedia installation. Viti stands can be used e.g. as: stage view, VJ or performer; a stand for a touch, display or gaming monitor; table or floor video element.
- Patents
- Copyrights belong to Iga Alicja Wlodkowska and Piotr Saneluta, 2020.
Patented. No 008681340-0001. Piotr Saneluta, 2021.
Patented. No 008681340-0002. Piotr Saneluta, 2021. - Team Members
- Iga Alicja Wlodkowska
Piotr Saneluta - Image Credits
- All copyrights: Creator Iga Alicja Wlodkowska, ourViTi, 2021.
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