Iron Website and Web Design · 2022
Unless Agency Web Design
- A' Design Award 2022 Iron Winner in Website and Web Design
- Awarded April 15, 2022
- CLIENT: Unless agency
- Estimated Number of Design Views: 14,994
- Verification code 883EF92B0A · Verify this award
About Unless Agency Web Design
Unless Agency is a website created as part of a wider brand identity for a consulting and communications agency. The website was developed after a market analysis of trends, competitor positioning and sector practices, which led to a brand platform defining the key messages. The outline of the brand monogram is used to draw circular geometric shapes that structure text and photographs and to form icons that illustrate key points. Colours and images are inspired by nature and by the world of luxury, reflecting the values and the precise approach of the agency.
Press Kit
- Unique Properties
- After carrying out market analysis to learn more about market trends, competitors’ positioning and best practices within the sector, the agency developed a brand platform to structure the key messages to be conveyed. Made For You worked with CJ Agency to come up with a more meaningful name and to create a logo, a brochure and a website.
- Dimensions & Packaging
- Inspired by the world of publishing, the agency’s brochure goes beyond its history and expertise to highlight the agency’s unique point of view, vision, deeply held beliefs, approach and methods.
The brochure begins with a brand manifesto, written in the style of an editorial, and a data-driven report, inspired by press style guidelines.
Simple but effective diagrams are designed to facilitate reading and maximise the impact of the messages shared. - Tags
- (communication material) (web design) (digital design)
- Production Technology
- After several stages of collaborative work to find a meaningful name and messages to convey, the name Unless Agency was chosen:
unless it’s possible to do otherwise
unless we manage to reconcile purpose & growth
unless we can move forward together, differently
It conveys the agency’s core values: boldness and optimism. It echoes the idea that everything is possible with the right means and methods to do things properly and precisely. - Inspiration
- The outline of the brand’s monogram is used to draw other circular geometric shapes which structure texts and photos within communication materials and to create icons with which to illustrate key points.
The colours and photographs are inspired by nature, reflecting the agency’s values and ambitions. But they are also inspired by the on-trend yet timeless world of luxury and convey the agency’s unique identity and distinctive approach (particularly in terms of its high standards and focus on precision).