The Zodiac Bookmark
by Wenxian LIu
- Awarded April 15, 2023
- CLIENT: Wenxian LIu
- 8.061
The zodiac, which comes from an ancient Chinese folk philosophy and has been used to this day, is made up of 12 different animals, each year represented by one animal in a 12-year cycle. Designers redesigned the zodiac illustrations and made them into bookmarks as if animals were walking inside the book. On the packaging, they use zodiac illustrations to form a circular pattern, which embodies the ecology of Chinese zodiac culture and symbolizes completeness. They also use the Chinese favorite colors: gold and red, to symbolize joy and blessing.
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