Precious Pastries Packaging for a Healthcare Brand by Hui Qiong Yang is a highly esteemed winner of the very prestigious 2023 Silver A' Design Award in Packaging Design Competition Category.
SilverPackaging· 2023
Precious Pastries Packaging for a Healthcare Brand
Silver A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #151131The Design
About Precious Pastries Packaging for a Healthcare Brand
Precious Pastries is a packaging design for Bazhen Cake, a traditional Chinese pastry that contains eight precious ingredients. The outer box and the paper handle combine to form the shape of a crane, a bird that represents health and longevity in Chinese Taoist culture. The construction is environmentally friendly and saves cost. When the box is opened, the top forms a complete image, and the different sides of four boxes join into one larger picture. The design connects the culture of a century-old brand with oriental aesthetics.
The Recognition
About the Silver A' Design Award
Precious Pastries Packaging for a Healthcare Brand is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Precious Pastries Packaging for a Healthcare Brand is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Precious Pastries Packaging for a Healthcare Brand is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Cultural Brand Packaging Design Services
We transform brands through culturally-inspired packaging design that honors heritage while embracing modern aesthetics. Our award-winning studio specializes in healthcare, food, and traditional brands, creating distinctive visual narratives that resonate with audiences and elevate market presence.
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Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The product packaging is mainly in the shape of a crane, and the perfect combination of the outer box and the paper handle forms the shape of a crane, which is environmentally friendly and cost-saving. When the box is opened, the top forms a complete picture, and the combination of different sides of the four packages forms a complete picture.
Visually integrate the design style of brand culture and Guochao oriental aesthetics, forming a unique visual and beautiful experience. - Inspiration
- The customer Zhenyuantang is a century-old traditional Chinese medicine brand. Bazhen Cake is a special pastry that has added eight kinds of precious Chinese ingredients. It has the characteristics of snacks and light health. In Chinese Taoist culture, cranes represent health and longevity, and they are also rare birds, which fit the century-old intangible cultural heritage and product characteristics of the client Zhenyuantang. Therefore, the product packaging is in the shape of a crane.
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