Elegance and Modernity Exhibition Stand by Smart Design Expo - Joanna Dittmar is a highly esteemed winner of the very prestigious 2023 Golden A' Design Award in Trade Show Architecture, Interiors, and Exhibit Design Competition Category.
GoldTrade Show· 2023
Elegance and Modernity Exhibition Stand
by Smart Design Expo - Joanna Dittmar
Client: Drutex
Golden A' Design Award Winner in Trade Show Category
Verified Award Winner
Verify Award Status for #151240The Design
About Elegance and Modernity Exhibition Stand
Elegance and Modernity is an exhibition stand created for a trade fair in Nuremberg. The stand measures 21.5 by 11 meters, with walls 5 meters high. Black and concrete finishes are combined with plant elements and careful lighting to present the products in a calm setting. The facade is made of laminate, a hanging golden cloud installation is formed from metal fencing, and the display units are lacquered in gold. All parts were produced in-house by carpenters. A screen of 6 by 3.5 meters shows a film to draw visitors from a distance.
The Recognition
About the Golden A' Design Award
Elegance and Modernity Exhibition Stand is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Elegance and Modernity Exhibition Stand is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Elegance and Modernity Exhibition Stand creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Where to Get It
Premium Exhibition Stand Design and Production Services
We create sophisticated trade show stands that capture attention and elevate your brand presence. With over 13 years of expertise, our team designs and produces elegant exhibition solutions combining minimalist aesthetics with strategic brand storytelling. From concept to installation, we deliver premium quality stands.
Request QuoteBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- There's a certain mystery inherent in every implementation process, a moment when imagination meets with the possibilities of reality to create something intriguing and beautiful. The fusion of these elements creates a striking whole.
It's natural to wonder which particular element of a stand was the catalyst for the whole design concept. After all, every project has its own unique starting point - the spark that ignites the creative process and drives the work forward. - Dimensions & Packaging
- SIZE: 21,5 x 11m
5m high walls
Since we wanted to capture the attention of the visitors, we decided to use a huge screen (6x3,5m) to show the film, which was made by the client, at all times during the exhibition. This solution attracted the attention of the visitors from a distance. It is a perfect combination of multimedia technology with eye-catching design. - Tags
- elegant, modern, minimalist,
- Production Technology
- The production of the elegant facade made of laminate, golden cloud installation made of metal fence, and golden lacquered expositors were produces in-house in a carpentry, through the skilled hands of carpenters.
Custom-made production has to present their company as a strong business partner as well as highlight the exclusiveness and the high quality of their products.
Incorporating black into the design makes the stand evoke the associations of luxury and superior quality so it is a perfect choice to bring out the best in products.
Choosing the right lighting made it possible to showcase the products in their intended environments. - Design Challenge
- Incorporating elegant and modern elements with delicate touches like hanging golden clouds can help convey a sophisticated and contemporary brand image. However, without proper research and a clear brief, it may be challenging to execute this vision effectively and achieve the desired results.
- Research
- Designing a booth for the Drutex brand is always about finding new details that will catch people's attention while also being consistent with the brand's aesthetics and branding. It involves constantly searching for new design solutions that will attract attention while maintaining a cohesive brand identity.
- Inspiration
- Inspired by the elegant, simple form of the customers products, wanting to emphasize their prestige and premium quality we have created a stand based on subtle, matching colors. The frugality and austerity of the decor allowed to focus on lighting and good product presentation.
Elegance and modernity. The rawness of black and concrete combined with the energy and freshness of plant elements. The perfection of this project is in detail. - Project Duration
- Frontale 2022, Nuremberg
- Operation Flow
- the stand has a warm, sophisticated and light look
- Patents
- Smart Design Expo
- Team Members
- Joanna Dittmar
- Image Credits
- Smart Design Expo
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