Muji Eco-pavilion in Emptiness Exhibition Space

Trade Show Design Award Winner.
Awarded for Good Trade Show Architecture, Interiors, and Exhibit Design.

Muji Eco-pavilion in Emptiness Exhibition Space
by Chenzhu Sun

Awarded April 15, 2024
CLIENT: FORTH FORCE（Shanghai Tan Gen Cultural Communication Co., Ltd）
539.093

In 2023, during the China International Import Expo, Atelier Forth Force specially designed a pavilion consisting of 7,524 interlocking wooden components. That was the exclusive pavilion for Muji, dedicated to the brand spirit: Nature, Naturally and Muji. Throughout the 6 day exhibition, as the pavilion wall transitioned from existence to non existence, 1,254 visitors to the Muji pavilion took away the screen system. Following the dismantling of the wall, the wooden components would be reassembled into a set of storage systems suitable for home use.

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