Iron Trade Show Architecture, Interiors, and Exhibit Design · 2024
Diax Project Showcase Exhibition
- A' Design Award 2024 Iron Winner in Trade Show Architecture, Interiors, and Exhibit Design
- Awarded April 15, 2024
- CLIENT: Chunlyn WWCB Tech
- Estimated Number of Design Views: 15,931
- Verification code 05EE8F891C · Verify this award
About Diax Project Showcase Exhibition
Diax is a new recycled material with versatile applications. The goal of the exhibit was to highlight its potential and attract collaborators. To encourage curiosity and ideas, the exhibit was designed bright and open. To be low-waste, it was designed to use rental frames, modular display boards, and direct-to-board printing. Example products were also created to showcase that Diax is not just a material; it's the catalyst for a more sustainable life.
Press Kit
- Unique Properties
- Diax is a new recycled material with versatile applications. The goal of the exhibit was to highlight its potential and attract collaborators. To encourage curiosity and ideas, the exhibit was designed bright and open. To be low-waste, it was designed to use rental frames, modular display boards, and direct-to-board printing. Example products were also created to showcase that Diax is not just a material; it's the catalyst for a more sustainable life.
- Dimensions & Packaging
- The exhibition area was 6 x 6 m. The central 'X' area consisted of four wings each 150 x 52 x 200 cm to share the material applications we arranged: Horticultural Uses, Life with Texture, Blocks & Tiles, and Paints & Plasters. A total of 10 products were shown; 6 were created for this exhibition, 3 were created in prior projects, and 1 from a different partner. The two side areas were 300 x 35 x 140 cm, with one featuring the ten 10 cm cube Diax shrinkage texture blocks.
- Tags
- exhibit, modular, low-waste, material, texture, reusable, horticulture, paint, tile, cement
- Production Technology
- To strongly convince potential partners of Diax’s potential, tangible examples were made. Brainstorming from the material’s qualities, a few with high value were chosen. To produce them, rendered 3D models were printed and turned into silicone molds. Previous experience helped inform Diax ratios and drying time. Additionally, a series of texture blocks were created to showcase varying surface shrinkage in mixtures with cement, sand, clay, chalk, or paper pulp.
- Design Challenge
- Exhibitions are often temporary, and thus designed and built in a way that produces a large amount of post-demolition trash. This design challenges that default, while creating an aesthetic and meaningful exhibition. It achieves this with rented modular frames and lighting instead of single-time construction. Also, the client’s needs in the future prompted which products and signage to create. Modular display boards were created to allow for future spatial rearrangement and content updating.
- Project Duration
- Project planning started in April 2023, and the showcase was featured at the Experience Life exhibition on a weekend in July 2023 in Tainan, Taiwan.
- Operation Flow
- Unique from the other cubicle booths, this exhibit uses a bright, open design around a tall central axis to attract visitors to curiously stroll in. Spotlights and placement at hand-level encouraged visitors to touch the various material samples and product examples. Interested professionals could leave their business card in exchange for a product sample bag. To great success, the booth was shared a lot on social media and material samples quickly ran out.
- Research
- This exhibition aimed to sustainably showcase the potential of Diax and attract collaborators. Several new product examples were created, and an open, bright exhibit shared the material in an inspiring, tangible way. This approach paid off with several new partnerships formed and little waste produced as a result of the exhibition design. The client also decided to officially establish a brand for the new material.
- Inspiration
- Prior cases produced great results in discovering product applications for Diax, a low-waste, adaptable material. However, as the small/medium-sized manufacturer, Chunlyn faced challenges translating these project successes into new business opportunities and demonstrating Diax's value to potential partners. Inspired by this challenge, the design of this exhibit aimed to encourage visitor’s imagination and attract like-minded partners for further development.
- Image Credits
- Image #1, Photographer Craig Bossley, Exhibit Vibes, 2023.
Image #2: Photographer Craig Bossley, Inspiring the Next Generation, 2023.
Image #3: Photographer Craig Bossley, Texture Blocks, 2023.
Image #4: Photographer Craig Bossley, Plant Closeup, 2023.
Image #5: Photographer Craig Bossley, Feels like Home, 2023. - Patents
- Copyrights belong to Leafer Circular Design, 2024.
Colors of Diax Project Showcase Exhibition
Design Interview about Diax Project Showcase Exhibition
The main principle behind the Diax Project is to showcase the versatility and potential of Diax, a low-waste recycled material, while fostering collaboration with like-minded partners. The inspiration came from the need to effectively demonstrate the value of Diax to potential partners and to translate previous project successes into new business opportunities.
The focus was to create an engaging and inviting exhibition that highlights the applications of Diax and encourages curiosity among visitors. The aim was to attract collaborators by showcasing Diax as a catalyst for sustainable living solutions.
Future plans include establishing a brand for Diax and leveraging the success of the exhibition to form new partnerships and expand its applications in various industries.
The project planning started in April 2023, and the exhibition was featured in July 2023, indicating a design duration of about three months.
The design was pursued to address the challenges faced by Chunlyn WWCB Tech in demonstrating Diax's potential. It was not a commissioned project but rather a proactive approach to create a platform for showcasing the material's capabilities.
The exhibition was designed for the Experience Life exhibition, showcasing Diax as a material. Plans may include using the exhibit as a template for future showcases or as a model for other companies interested in sustainable design.
This type of work was chosen to highlight the innovative applications of Diax and to create an interactive environment that encourages collaboration and engagement.
The design was influenced by previous successful projects using Diax and by the need to create a sustainable, low-waste exhibition model. Feedback from the Chunlyn team also guided the design process.
The target customers include manufacturers, designers, and businesses interested in sustainable materials and practices, particularly those looking to collaborate on innovative product applications.
The exhibit is distinguished by its bright, open design that deviates from traditional cubicle booths. Its use of modular and rental components also emphasizes a commitment to sustainability, reducing waste typically associated with exhibitions.
The name "Diax Project" reflects the focus on the Diax material and its potential applications, positioning it as a central theme of the exhibition.
Tools included 3D modeling software for 3D printing the molds to make the product, as well as modular display solutions and direct-to-board printing techniques for effective presentation.
The most unique aspect of the design is its low-waste approach, utilizing rental frames and modular components, alongside interactive elements that encourage visitor engagement and collaboration.
The design team, consisting of Victor Wu, Tzuhsu Lin, and Craig Bossley, collaborated closely with Chunlyn WWCB Tech to align the exhibition with their goals and requirements.
Technology played a role in creating 3D models and tangible products from Diax, which helped to visually communicate its potential applications and engage visitors effectively.
Research was conducted on the characteristics of Diax and previous project successes, which informed the selection of product examples and display strategies to effectively showcase the material.
A significant challenge was designing an exhibition that minimizes waste while still being visually appealing and functional. The team overcame this by using rented modular displays and considering future adaptability in the design.
The decision to submit the project to an international design competition was likely motivated by the desire to gain recognition for innovative sustainable design practices and to showcase the potential of Diax.
The design process emphasized the importance of collaboration and iterative feedback, enhancing the team's ability to create engaging, sustainable design solutions.
The exhibition not only showcased Diax’s potential but also successfully fostered new partnerships and interest in sustainable materials, highlighting the power of design to facilitate change and innovation in the industry.