Diax Project Showcase Exhibition by Leafer Circular Design is a highly esteemed winner of the very prestigious 2024 A' Design Award in Trade Show Architecture, Interiors, and Exhibit Design Competition Category.
IronTrade Show· 2024
Diax Project Showcase Exhibition
Client: Chunlyn WWCB Tech
A' Design Award Winner in Trade Show Category
Verified Award Winner
Verify Award Status for #157991The Design
About Diax Project Showcase Exhibition
Diax is a new recycled material with versatile applications. The goal of the exhibit was to highlight its potential and attract collaborators. To encourage curiosity and ideas, the exhibit was designed bright and open. To be low-waste, it was designed to use rental frames, modular display boards, and direct-to-board printing. Example products were also created to showcase that Diax is not just a material; it's the catalyst for a more sustainable life.
The Recognition
About the A' Design Award
Diax Project Showcase Exhibition is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Diax Project Showcase Exhibition is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Diax Project Showcase Exhibition is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Interviews
Design Interview
What is the main principle, idea and inspiration behind your design?
The main principle behind the Diax Project is to showcase the versatility and potential of Diax, a low-waste recycled material, while fostering collaboration with like-minded partners. The inspiration came from the need to effectively demonstrate the value of Diax to potential partners and to translate previous project successes into new business opportunities.
What has been your main focus in designing this work? Especially what did you want to achieve?
The focus was to create an engaging and inviting exhibition that highlights the applications of Diax and encourages curiosity among visitors. The aim was to attract collaborators by showcasing Diax as a catalyst for sustainable living solutions.
What are your future plans for this award winning design?
Future plans include establishing a brand for Diax and leveraging the success of the exhibition to form new partnerships and expand its applications in various industries.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Diax is a new recycled material with versatile applications. The goal of the exhibit was to highlight its potential and attract collaborators. To encourage curiosity and ideas, the exhibit was designed bright and open. To be low-waste, it was designed to use rental frames, modular display boards, and direct-to-board printing. Example products were also created to showcase that Diax is not just a material; it's the catalyst for a more sustainable life.
- Dimensions & Packaging
- The exhibition area was 6 x 6 m. The central 'X' area consisted of four wings each 150 x 52 x 200 cm to share the material applications we arranged: Horticultural Uses, Life with Texture, Blocks & Tiles, and Paints & Plasters. A total of 10 products were shown; 6 were created for this exhibition, 3 were created in prior projects, and 1 from a different partner. The two side areas were 300 x 35 x 140 cm, with one featuring the ten 10 cm cube Diax shrinkage texture blocks.
- Tags
- exhibit, modular, low-waste, material, texture, reusable, horticulture, paint, tile, cement
- Production Technology
- To strongly convince potential partners of Diax’s potential, tangible examples were made. Brainstorming from the material’s qualities, a few with high value were chosen. To produce them, rendered 3D models were printed and turned into silicone molds. Previous experience helped inform Diax ratios and drying time. Additionally, a series of texture blocks were created to showcase varying surface shrinkage in mixtures with cement, sand, clay, chalk, or paper pulp.
- Design Challenge
- Exhibitions are often temporary, and thus designed and built in a way that produces a large amount of post-demolition trash. This design challenges that default, while creating an aesthetic and meaningful exhibition. It achieves this with rented modular frames and lighting instead of single-time construction. Also, the client’s needs in the future prompted which products and signage to create. Modular display boards were created to allow for future spatial rearrangement and content updating.
- Research
- This exhibition aimed to sustainably showcase the potential of Diax and attract collaborators. Several new product examples were created, and an open, bright exhibit shared the material in an inspiring, tangible way. This approach paid off with several new partnerships formed and little waste produced as a result of the exhibition design. The client also decided to officially establish a brand for the new material.
- Inspiration
- Prior cases produced great results in discovering product applications for Diax, a low-waste, adaptable material. However, as the small/medium-sized manufacturer, Chunlyn faced challenges translating these project successes into new business opportunities and demonstrating Diax's value to potential partners. Inspired by this challenge, the design of this exhibit aimed to encourage visitor’s imagination and attract like-minded partners for further development.
- Project Duration
- Project planning started in April 2023, and the showcase was featured at the Experience Life exhibition on a weekend in July 2023 in Tainan, Taiwan.
- Operation Flow
- Unique from the other cubicle booths, this exhibit uses a bright, open design around a tall central axis to attract visitors to curiously stroll in. Spotlights and placement at hand-level encouraged visitors to touch the various material samples and product examples. Interested professionals could leave their business card in exchange for a product sample bag. To great success, the booth was shared a lot on social media and material samples quickly ran out.
- Patents
- Copyrights belong to Leafer Circular Design, 2024.
- Team Members
- Victor Wu
Tzuhsu Lin
Craig Bossley - Image Credits
- Image #1, Photographer Craig Bossley, Exhibit Vibes, 2023.
Image #2: Photographer Craig Bossley, Inspiring the Next Generation, 2023.
Image #3: Photographer Craig Bossley, Texture Blocks, 2023.
Image #4: Photographer Craig Bossley, Plant Closeup, 2023.
Image #5: Photographer Craig Bossley, Feels like Home, 2023.
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