Lighting Tunnel Exhibition Booth by Nargiza Usmanova

Lighting Tunnel Exhibition Booth by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2024 A' Design Award in Trade Show Architecture, Interiors, and Exhibit Design Competition Category.

IronTrade Show· 2024

Lighting Tunnel Exhibition Booth

by Nargiza Usmanova

Client: GVA Lighting

A' Design Award Winner in Trade Show Category

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Verified Award Winner

Verify Award Status for #158639

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Colors

The Design

About Lighting Tunnel Exhibition Booth

Lighting Tunnel is an exhibition booth designed for the lighting company GVA Lighting. Zig-zag walls form an architectural tunnel, with lighting fixtures installed along the sides. A central greenery composition is enhanced by flexible LED lighting, and slanted white walls are highlighted by several lighting systems. The structure is made of wood and metal with MDF panels, vinyl covering and a reflective floor. The booth measures 8500 by 3500 by 3000 millimeters. The wide range of colours produced by the fixtures helps the booth stand out at the exhibition.

The Recognition

About the A' Design Award

Lighting Tunnel Exhibition Booth is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Lighting Tunnel Exhibition Booth is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Lighting Tunnel Exhibition Booth is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.

Image Analysis

Color Temperature: WarmSymmetry: HorizontalBackground: No Clear Backdrop

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The booth's design concept was centered around GVA Lighting's products. The innovative zig-zag walls formed an architectural lighting tunnel, with specific lighting fixtures installed along the sides. The booth featured a central greenery composition, enhanced by flexible LED lighting, and slanted white walls that were highlighted by various lighting systems. The wide array of colours produced by the company's products enabled the booth to distinguish itself from competitors at the exhibition.
Dimensions & Packaging: 8500 mm x 3500 mm x 3000 mm
Tags: Booth design, Lighting booth design, Lighting projects, Architectural lighting, Stand design
Production Technology: Wooden and metal structure with MDF panels, vinyl covering and illuminated by company lighting fixtures, renting furniture and reflective floor construction.
Design Challenge: The most challenging aspect was the careful selection of GVA Lighting's premier products, ensuring they harmonized with the angular design of the booth's tunnel walls to create a cohesive look. This synergy between product and structure was pivotal in crafting an immersive experience that showcased the mutual enhancement of the products.
Research: The research was based on an analysis of previous lighting exhibitions, including those attended by GVA Lighting and its competitors. This strategic approach aimed to delve into the performance metrics of past events, extracting valuable lessons to inform future marketing and branding initiatives. The ultimate goal was to enhance the company's standing within the industry and to forge a more robust and resonant corporate identity through stand design.
Inspiration: The genesis of the concept was a harmonious blend of the architectural cadence found in urban edifices, the boundless allure of roads and tunnels, and the purity of geometric lines and forms. GVA Lighting's products were seamlessly integrated into this framework, casting a radiant glow on every facet of the stand. Through diverse applications and products, they conjured a grand, colourful arch, a vivid tableau of light that captivated the senses.
Project Duration: The project started in September 2022 in Torino and finished in November 2022 in London, UK, and was exposed in Light22 in November 2022.
Operation Flow: The Light22 exhibition served as a beacon for design professionals, offering a platform to discover the latest offerings from international lighting brands. Each brand presented its innovative product lines tailored to the architectural lighting market. The project showcased the essence of GVA Lighting's products and featured a colourful lighting tunnel, which contributed significantly to the exhibition's vibrant ambiance.
Patents: Copyrights belong to Nargiza Usmanova, 2022
Image Credits: 3D Renders: Nargiza Usmanova
Photos, videos: GVA Lighting