The Four Great Chinese Novels Publication Design by Xu Tang is a highly esteemed winner of the very prestigious 2025 Silver A' Design Award in Print and Published Media Design Competition Category.
SilverPrint· 2025
The Four Great Chinese Novels Publication Design
by Xu Tang
Client: Biejing Lab
Silver A' Design Award Winner in Print Category
Verified Award Winner
Verify Award Status for #164214The Design
About The Four Great Chinese Novels Publication Design
The Four Great Classical Novels are widely regarded as the ultimate representation of traditional Chinese literature and culture. This design abandons conventional methods, embracing a critic's perspective to present a fresh interpretation of these timeless works. The set features a split double-bookcase design with a one-centimeter gap that reveals a glimpse of the inner cover's artwork, evoking the sensation of peering through a slightly opened door, enticing readers to uncover the mysteries within.
The Recognition
About the Silver A' Design Award
The Four Great Chinese Novels Publication Design is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. The Four Great Chinese Novels Publication Design is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. The Four Great Chinese Novels Publication Design is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Minimalist Book Design Services
We transform literary works into visually compelling publications. With over 500 bestselling titles designed, our minimalist approach celebrates content while creating memorable reader experiences. Winner of the prestigious A' Design Award.
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Design Interview
What is the main principle, idea and inspiration behind your design?
A Contemporary Reimagining of China’s Literary Treasures
— Design Concept for the Four Great Classical Novels
If one had to choose a single book series to represent the literary and cultural legacy of China, it would undoubtedly be the Four Great Classical Novels—Dream of the Red Chamber, Romance of the Three Kingdoms, Journey to the West, and Water Margin. These masterpieces form the pinnacle of classical Chinese literature and are familiar to anyone who appreciates Chinese culture.
This edition is unique in that it incorporates critical annotations by renowned scholars. Their insights not only enrich the original texts but also offer readers a deeper understanding. As a designer, I chose to shift away from conventional visual tropes and instead approached the project from the perspective of these critics—offering a sense of “observing” the classics through a modern lens.
Thus, the concept of “glimpse” became the central motif of the design.
For Dream of the Red Chamber, the box resembles the red gates of an aristocratic mansion, secured by lion-head locks. A narrow one-centimeter gap reveals part of the inner cover—an iconic painting of Jia Baoyu’s Dream Journey to the Land of Illusion—suggesting a fleeting view into the mysterious world of the Jia family.
Romance of the Three Kingdoms draws on the legendary “Borrowing Arrows with Straw Boats” scene. The box design depicts thousands of arrows streaking through a night sky, while the hidden inner cover reveals a serene portrait of Zhuge Liang. The reader peeks through the slit to discover his calm, knowing smile.
Journey to the West evokes the heavenly chaos of the Monkey King's rebellion, and Water Margin references banners fluttering with the rallying cry: “Deliver justice on Heaven’s behalf.”
All four titles are housed in dual slipcases that split open to the left and right. While the outer cases appear minimal and restrained, a one-centimeter gap invites readers to glimpse the richly illustrated inner covers. This tension between concealment and revelation inspires curiosity—inviting readers to open the books and rediscover these literary giants from a fresh and engaging perspective.
What has been your main focus in designing this work? Especially what did you want to achieve?
There are countless editions of the Four Great Classical Novels, so the key considerations for this edition are:
1.How to clearly convey the unique concept of this version—which features commentary from renowned scholars, making it a classic reinterpreted through the lens of critical insight.
2.How to stand out—to create a design that is distinct from all previous versions of the Four Great Classical Novels.
3.How to strike a balance—to ensure the design feels fresh and innovative, while still preserving the timeless essence of these literary classics.
What are your future plans for this award winning design?
It is my hope that traditional Chinese culture will receive greater exposure on the global stage, enabling more people to appreciate and understand its richness and depth.
Grand Interview
Your innovative split double-bookcase design for The Four Great Chinese Novels Publication Design creates an intriguing one-centimeter gap - how did you develop this concept to bridge traditional Chinese literature with contemporary design sensibilities?
The split double-bookcase with a one-centimeter gap symbolizes the space between tradition and modernity. The void invites readers to pause and reflect before entering the story. It represents the bridge between classical Chinese literature and contemporary sensibility, echoing the Chinese idea that emptiness can hold meaning and emotion.
The Four Great Chinese Novels Publication Design incorporates distinct visual metaphors for each novel, such as the red lion-headed door for Dream of the Red Chamber - could you elaborate on how you translated these classical narratives into modern visual elements?
Each novel carries its own symbol. The red lion-headed door in Dream of the Red Chamber becomes a visual metaphor of memory and secrecy, while Journey to the West flows with calligraphic rhythm. I simplified these classical symbols into clean geometric and color forms, translating ancient narratives into a modern, minimal design language.
How did your extensive research of hundreds of design versions spanning 100 years influence your final approach to The Four Great Chinese Novels Publication Design, particularly in achieving balance between tradition and modernity?
After studying a century of previous editions, I aimed to balance reverence and renewal. I extracted the essence of traditional design—clarity, rhythm, and spatial harmony—and reinterpreted them through modern typography and structure. The result respects the past while speaking to today’s readers.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- If One Set of Books were to Represent Traditional Chinese literature and culture, it would be the Four Great Classical Novels.
In the design, Broke from traditional approaches by incorporating a critic's perspective, allowing a fresh view of these
classics. The set features a split double bookcase design with a one-centimeter gap revealing part of the inner cover's design.
It's like opening a crack in the door, waiting for you to explore the mystery inside. - Dimensions & Packaging
- 262x185x65 mm x 4
- Tags
- China's Four Great Classical Novels Publication design innovate
- Production Technology
- Paper: Specialty paper Pantone spot color printing
Packaging: Paper mounting grey board hardcover
Craftsmanship: Partial hot stamping - Design Challenge
- This set of the Four Great Classical Novels are characterized as a version with critiques from famous scholars. This means that in addition to the complete traditional stories, it includes comments and critiques from notable critics of the time, enriching the content and making it more complex. For the content layout design, Adopted a grid system and a two-color dual printing method to address reading issues and enhance the reading experience. In the design of the outer packaging, Incorporated the perspective of critics, viewing the book from a higher and more objective standpoint. Thus, The two outer boxes resemble doors or mist, revealing a small gap that invites you to open them and discover more exciting stories.
- Research
- China's Four Great Classical Novels are the most renowned native novels, and many people around the world have heard of them, such as the stories of Sun Wukong and Zhuge Liang, which originate from these novels. This indicates that these four books have spawned countless versions and designs over time. In designing this new edition of the Four Great Classical Novels, Researched hundreds of design versions from the Qing Dynasty to modern times over a span of 100 years, ultimately discovering a new concept that blends tradition with modernity, simplicity with depth, inviting readers to explore more.
- Inspiration
- Four Series of Ideas
Dream of the Red Chamber: The bookcase mimics a red lion-headed door, slightly opened to reveal the mysterious life of the
Jia family.
Romance of the Three Kingdoms: Inspired by the "Borrowing Arrows" scene, the case depicts flying arrows, while inside, Zhuge
Liang smiles calmly on the straw boat.
Journey to the West: Draws from the "Havoc in Heaven" scene among the clouds.
Water Margin: Reflects the "Outlaws of the Marsh" theme with waving flags of rebellion. - Project Duration
- The project starts in January 2023 in Beijing, China and ends in April 2023 in Beijing, China, Officially published in April 2023 and available for sale
- Operation Flow
- Through the unique design, it brings readers a more valuable sense of collection and a better reading experience.
With the opening of the book box, the story relates to the readers step by step, just like the curtain of a play slowly pulls open, which is fascinating. - Patents
- Copyright © Xu Tang Biejinglab / Mu Gui Culture Xiron Group . All Rights Reserved.
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