Squama Body Jewelry by Mehrnaz Zarrin Hadid is a highly esteemed winner of the very prestigious 2025 Golden A' Design Award in Jewelry Design Competition Category.
GoldJewelry· 2025
Squama Body Jewelry
Client: Mehrnaz Zarrin Hadid
Golden A' Design Award Winner in Jewelry Category
Verified Award Winner
Verify Award Status for #164814The Design
About Squama Body Jewelry
The Squama is part of the Kerf Collection, a series that treats the body as a shifting landscape. Through precise kerf cuts, the silver gains fluidity, bending effortlessly to follow the body's natural topography. Its undulating surface catches and disperses light, creating a luminous gradient that shifts with movement. The interplay of incandescent highlights and satin-finished shadows accentuates the body's form, turning reflection into a living expression of light. The name Squama evokes an allusion to overlapping layers of plates, reflecting light in intricate patterns.
The Recognition
About the Golden A' Design Award
Squama Body Jewelry is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Squama Body Jewelry is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Squama Body Jewelry creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Where to Get It
Bespoke Jewelry and Multi-Scale Design Services
We create transformative jewelry pieces that treat the body as landscape, alongside product and architectural designs. Our experimental approach integrates technique with aesthetics, crafting pieces that shift with movement and light. From intimate jewelry to spatial projects, we bring architectural thinking to every scale.
Commission DesignInterviews
Grand Interview
Your innovative approach to kerf cutting techniques in Squama Body Jewelry creates a mesmerizing interplay of light and shadow - could you elaborate on how this technical process evolved to achieve such fluid aesthetic results?
The technique and geometry of the cuts, along with the choice of material, work hand in hand to create a design that feels almost like a living creature. The curvature of the kerf cuts—especially the gradient transition from soft, smooth curves to sharper radii—plays a crucial role in achieving this effect. This gradual shift generates a dynamic surface that catches and reflects light in constantly changing ways.As the jewelry moves with the body—or as the viewer moves around it—it creates real-time shifts in light, shadow, and even perceived color. One of the most important aspects is how the piece reveals the full natural spectrum of silver’s grayscale—from luminous highlights to deep, rich shadows. These tonal variations are not painted on or added as ornament; they emerge purely from the interaction between light, geometry, material, and technique. The color is a result of design precision, not surface treatment or additive color.Because the jewelry is made from polished silver, it also behaves like a subtle mirror, reflecting its surroundings. In a green-toned space, for instance, you might see a greenish reflection ripple across the surface—amplifying the impression that the object is alive and deeply responsive to its environment. It’s this combination of parameters—technique, material, geometry, light, and movement—that brings the piece to life and gives it the presence of a living creature.
The Squama Body Jewelry transforms from a flat silver piece into an organic, body-conforming sculpture - what inspired you to explore this intersection between architectural principles and wearable art?
As an architect, I like to explore pure and coherent approaches to design—I don’t see design as a fragmented process. In the Kerf Collection, I focus on approaches that emerge from the interplay between technique and material behavior.The Squama piece is part of this collection, turning material constraints into expressive opportunities through technique and design.In this experiment, drawing on my background in architecture, I view the body as a context for design exploration.I’m curious about how materials can be subtly manipulated to produce complex geometries, and how their transformation is guided by both design intention and fabrication processes. I experiment with kerf cut geometry and its effects on design, investigating the transition from a flat, rigid surface into a flexible, body-conforming form. This transformation is made possible through strategic kerf cuts, which allow rigid material to bend, articulate, and adapt to different parts of the body.
Given the challenges you faced with limited access to 3D printing and laser cutting technology in Iran, how did these constraints ultimately influence the development and final design of Squama Body Jewelry?
Working with limited access to advanced 3D printing and laser cutting technologies in Iran—especially across diverse materials—was both challenging and time-consuming. This was particularly true during the experimental phase, where trial and error and prototype testing are essential. Testing specific design parameters on various materials often became a slow process, as certain 3D-printed materials I needed weren’t available locally and had to be sourced from abroad, which delayed iterations.Another major obstacle was the mindset of local machine operators, who typically focus on commercial mass production and are often reluctant to engage with experimental or unconventional projects. I spent considerable time meeting with operators, explaining my concept in detail, until I found a few professionals willing to collaborate despite the risks and limitations.These constraints forced me to be resourceful—sometimes adapting the design to available technologies, and other times finding unconventional workarounds. In the end, I aimed to balance the core design ideas with the available techniques. It is worth mentioning that despite these challenges, there are some well-educated and professional academic experts in Iran who provide valuable consultation on devices and techniques, helping to bridge communication with local operators.Looking ahead, I plan to collaborate with international companies to gain access to a broader range of technical resources and material options, which will open up more possibilities for design exploration.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Squama is part of the Kerf Collection, a series that explores the interplay of technique and material properties while treating the body as context. Through precise kerf cuts, the silver gains fluidity, bending effortlessly to follow the body's natural topography. Its undulating surface catches and disperses light, creating a luminous gradient that shifts with movement. The interplay of incandescent highlights and satin-finished shadows accentuates the body's form, transforming reflection into a dynamic expression of light. These reflective effects keep the piece alive, almost like a living creature. The name 'Squama' alludes to overlapping layers of plates, reflecting light in intricate patterns. The Squama design pieces showcase their own material techniques and properties independently, without relying on external materials for structure or superficial bending.
- Dimensions & Packaging
- The simple version of the Squama bracelet measures 30mm x 0.5mm x 228mm but can be customized to fit individual wrist sizes. The Squama necklace measures 380mm x 0.5mm x 32mm. Additionally, the extendable version of the bracelet can be adjusted to fit personal preferences, allowing it to extend from the wrist to the elbow.
- Tags
- Body as context, Body landscape, Kerfs collection, Transformation, integrity of technique and aesthetics in design Technique, Reflection, Squama , Alive piece, luminous gradient
- Production Technology
- The experimental phase of this project has been crucial in examining the integration of kerf bending techniques with various material properties. I tested a range of materials and methods to identify the most effective combinations for achieving optimal results in both functionality and design. Techniques such as 3D printing and laser cutting were utilized. Key factors included curve geometries, cut depth, strip width, material thickness, and spacing. An important aspect of this phase was emphasizing the self-sufficiency of both the techniques and the materials used.
- Design Challenge
- This kerf collection project is experimental in nature and requires the testing of a series of prototypes. However, I face challenges due to the limited availability of 3D printing and laser cutting technology, as well as materials in Iran. Balancing the design with the necessary technology for the final products can be difficult. Additionally, there is a shortage of skilled operators for these devices, requiring me to find qualified individuals to manage the technical aspects of laser cutting and 3D printing. As a result, I must conduct extensive independent research on relevant technologies and materials.
- Research
- How can technique operate as a generative design machine?The vital experimental phase began with 3D printed prototypes utilizing the kerf bending technique, followed by laser cut devices. Factors such as cut direction, distances, and material properties were explored to optimize bending and achieve material self-sufficiency without the need for additional structure. The aim was to identify suitable technologies and materials, with silver emerging as the most effective due to its transformative properties when transitioning from flat to bent shapes based on the technique.
- Inspiration
- Mehrnaz Zarrin Hadid's inquiry begins with the question: How can technique generate aesthetics simultaneously? This exploration transcends mere ornamentation and fundamentally emphasizes the intrinsic role of technique itself. In her research for designing this collection, it is essential to integrate both experimental and technical aspects. She investigates the technical possibilities that align innovative aesthetic concepts with robust technical principles, viewing them as interconnected rather than isolated processes. A cohesive approach to design, technique, and material properties can unlock new possibilities that might remain inaccessible when approached from a fragmented perspective. Furthermore, exploring the integration of architectural thinking with design thinking reveals new opportunities within this design process.
- Project Duration
- The project started in March 2023 and finished in 2024
- Operation Flow
- The Squama Jewelry features a silver flat design when not in use, effortlessly transforming to fit comfortably around the wrist and neck when worn. These pieces are part of the continually expanding collection known as the Kerf Collection, which reveals the body's landscape as context. The fabrication technique and materials create dynamic reflections that shift with the wearer’s movements, adding an interactive element. With the ability to extend from the wrist to the elbow in a single piece, it adapts to create a customizable look that reflects personal taste.
- Image Credits
- Image #1: Photographers: Gabriel Salcedo, Mahbod NourMohamadi, Kerf Collection, Squama , 2024, Image#2: Gabriel Salcedo, Mahbod NourMohamadi, Kerf Collection, Squama 2024, Image#3: Gabriel Salcedo, Mahbod NourMohamadi, Kerf Collection, Squama ,2024
Image#4: Gabriel Salcedo, Mahbod NourMohamadi, Kerf Collection, Squama ,2024
Image#5:Mohammad Esmaeili, Kerf Collection, Squama , 2024 ,
video,Videographer and Editor: Amir Doustdarnia, Lighting and Videographer assistant:Mohammad Esmaeili
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