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Zoltán Berta's Zoom Exhibition Catalogue presents a commanding square-format publication whose cover achieves remarkable visual impact through an exercise in chromatic restraint and tactile…

Zoom Exhibition Catalogue by Zoltan Berta is a highly esteemed winner of the very prestigious 2025 Silver A' Design Award in Print and Published Media Design Competition Category.


SilverPrint· 2025

Zoom Exhibition Catalogue

by Zoltan Berta

Silver A' Design Award Winner in Print Category

70,261

Verified Award Winner

Verify Award Status for #169293

Colors

The Design

About Zoom Exhibition Catalogue

The Zoom exhibition (Museum of Ethnography, Budapest) takes an unconventional approach to the museum’s collection. The content structure is shaped by shifts in viewpoint presenting objects and object masses from new angles. The catalogue attempts to introduce this approach through different graphical and bookbinding-printing solutions. The book’s inner spine features a uniquely generated pattern for each copy which is a reinterpretation of the embroidered motifs typical to Hungarian folk art. The exhibition was designed by art1st Design Studio, lead designer Daniel Taraczky.

The Recognition

About the Silver A' Design Award

Zoom Exhibition Catalogue is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Zoom Exhibition Catalogue is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Zoom Exhibition Catalogue is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.

Where to Get It

Creative Book and Editorial Design Services

We specialize in innovative book design, editorial layouts, and generative visual solutions. From exhibition catalogues to brand publications, our award-winning approach combines traditional craft with procedural design techniques to create unique, memorable print experiences.

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Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Both the exhibition and the book take an unconventional approach, offering a unique perspective on the museum’s collection. The content and visual structure are shaped by shifts in viewpoint, presenting objects and object masses from new angles through exciting and playful solutions. This approach of unrepeatability is reflected in the book’s inner spine, which features a uniquely generated pattern for each copy.
The exhibition designed by art1st Design Studio, lead designer Daniel Taraczky.
Dimensions & Packaging
Dimensions: 225 x 225 mm
232 pages
Tags
book, editorial, catalogue, exhibition, print, generative art, typography, graphic design
Production Technology
Soft cover swiss binding, various inserts in the book block.
Cover: Pergraphica Colours 330g Imperial red
Book Block: Munken Lynx 130g,Glama Basic 110g,Pergraphica Infinite Black 120g
Inspiration
Red is a dominant color in the Hungarian folk art, which also identifies the exhibition's design, similarly with the recurring square shape elements. This is why the book’s design wanted to resemble to an exciting red square. Opening the cover it reveals a stylised decoration on the spine which are the visual reinterpretation of the embroidered motifs typical to the Hungarian folk art. One of the features of the book is these patterns have been uniquely generated for each of the thousand copies.
Project Duration
2024 Budapest
Team Members
Catalogue Graphic designer: Zoltan Berta
Image Credits
Product photos: Zoltan Berta

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