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Mohammad Hakiminia's Ghaffari Exhibition Booth commands immediate visual attention through a masterful orchestration of chromatic contrast, where a saturated cadmium yellow-orange surface sweeps…

Ghaffari Exhibition Booth by Mohammad Hakiminia is a highly esteemed winner of the very prestigious 2025 Silver A' Design Award in Trade Show Architecture, Interiors, and Exhibit Design Competition Category.


SilverTrade Show· 2025

Ghaffari Exhibition Booth

by Mohammad Hakiminia

Client: Ghaffari Chemical Industries Corp.

Silver A' Design Award Winner in Trade Show Category

20,535

Verified Award Winner

Verify Award Status for #171011

Colors

The Design

About Ghaffari Exhibition Booth

Ghaffari is an exhibition booth designed for a chemical industries company. The booth covers 400 square meters in Hall 6 of the Tehran International Exhibition Center. A large television wall is placed along the primary axis of the site and presents varied brand content. The screen is recessed, which redefines the boundary between the booth and the public corridor and forms a stage-like transitional area. The remaining part of the axis serves as the main entrance. The booth also holds a studio space for product demonstrations, an interview area and a photography spot.

The Recognition

About the Silver A' Design Award

Ghaffari Exhibition Booth is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Ghaffari Exhibition Booth is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Ghaffari Exhibition Booth is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.

Where to Get It

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We transform exhibition spaces into powerful brand experiences that captivate audiences and drive engagement. Our architectural expertise creates innovative booth designs that balance functional requirements with striking visual impact, helping brands stand out at trade shows and exhibitions worldwide.

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Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
By recessing the TV wall, the boundary between the booth and the public corridor was redefined, creating a stage-like area that acted as a transitional space. This strategic move also ensured that the remaining portion of the primary axis functioned as the primary entrance to the booth.
Dimensions & Packaging
The exhibition booth for Ghafari Chemical Industries was a 400-square-meter project located in Hall 6 of the Tehran International Exhibition Center
Tags
Ghaffari, Exhibition, Design, Architecture
Production Technology
The core idea of the project was to place a large TV wall along the primary axis of the site. This screen serves as a dynamic visual element for presenting the brand’s diverse content.
Design Challenge
The main design challenge is how to create a space that not only meets the functional requirements of an exhibition booth but also incorporates the spatial qualities of an inviting environment for two distinct audience groups—sometimes with conflicting needs—within a unified and cohesive design
Research
• A studio-like space for product testing and new product demonstrations
• An area for interviews
• A designated spot for photo opportunities and brand engagement
Inspiration
The primary design challenge was to create a space that could simultaneously attract general visitors and high-profile clients.
Project Duration
The project started in January 2025 in Tehran and finished in January 2025 in Tehran, and was exhibited in Tehran International Exhibition in January 2025.
Operation Flow
On its sixtieth anniversary, Ghafari chemical industries underwent a significant transformation, including rebranding, revamping its visual identity and packaging, and launching new products, all of which needed to be highlighted at the exhibition.
Patents
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Image Credits
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Good Design Deserves Great Recognition

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