Foam of Desire Clothing Design by Kaiqi Zhang is a highly esteemed winner of the very prestigious 2026 Bronze A' Design Award in Costume and Heritage Wear Design Competition Category.
BronzeCostume Design· 2026
Foam of Desire Clothing Design
by Kaiqi Zhang
Bronze A' Design Award Winner in Costume Design Category
Verified Award Winner
Verify Award Status for #178948The Design
About Foam of Desire Clothing Design
Grounded in a critique of the desires and emptiness that define modern consumerism, this piece uses garment design to interrogate the alienation festering within material wealth. It reimagines seventeenth century aristocratic attire, shaping a moldable fabric into a voluptuous silhouette that mimics a body devoured by desires. A palette of turquoise blue, clashing with sweet pink and sickly yellowish green, creates a superficially alluring yet deeply disquieting effect. This tension invites viewers to contemplate the nature of desires.
The Recognition
About the Bronze A' Design Award
Foam of Desire Clothing Design is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Foam of Desire Clothing Design is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Foam of Desire Clothing Design splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Interviews
Design Interview
What is the main principle, idea and inspiration behind your design?
The main idea behind *Foam of Desire* was to visualize desire as a physical condition rather than an abstract emotion.
The project was inspired by Sir Epicure Mammon from Ben Jonson's *The Alchemist*, a character whose obsession with wealth, pleasure, and excess ultimately becomes self-destructive. I was interested in translating this psychological state into a wearable form. Instead of illustrating greed through symbols such as gold or jewels, I wanted the garment itself to embody the process of accumulation, expansion, and decay.
The design draws from seventeenth-century European aristocratic menswear, particularly the silhouette and construction methods documented in Janet Arnold's *Patterns of Fashion*. I retained recognizable elements such as the doublet, trunk hose, and ruff collar, but exaggerated and distorted them to create an unstable and excessive body.
A major source of inspiration came from the contrast between attraction and discomfort. I wanted the costume to appear seductive at first glance, with bright colors, translucent surfaces, and luxurious volume. However, upon closer inspection, the inflated bubble-like structures begin to resemble organic growths, creating a subtle sense of unease. This tension reflects the central concept of the work: desire is attractive precisely because it conceals its own consequences.
The title *Foam of Desire* refers to this unstable condition. Foam is beautiful, light, and expansive, yet temporary and fragile. It grows rapidly, occupies space, and eventually collapses. In many ways, I saw it as a metaphor for unchecked desire itself.
Ultimately, the project explores how beauty, excess, and decay can coexist within a single form, transforming a historical costume into a contemporary reflection on human ambition and longing.
What has been your main focus in designing this work? Especially what did you want to achieve?
My main focus was to transform an abstract idea into a physical experience.
Rather than designing a costume that simply represented greed or luxury, I wanted viewers to feel the seductive and overwhelming nature of desire through the garment itself. The project explores how desire expands beyond control, gradually consuming the person who pursues it.
One of my primary goals was to challenge the traditional relationship between the body and clothing. Historically, garments are designed to shape, decorate, or protect the body. In *Foam of Desire*, I wanted the costume to appear as if it was growing beyond the body and beginning to take over. By enlarging the doublet and creating inflated organic forms, the silhouette shifts from something worn by a person to something that almost possesses them.
Another important objective was to create a visual tension between beauty and discomfort. I wanted audiences to be attracted by the vibrant colors, translucency, and sculptural forms, but then gradually notice signs of excess, instability, and decay. This duality reflects the nature of desire itself: it is often most appealing at the moment it becomes most dangerous.
Material experimentation was also central to the project. I was interested in discovering how unconventional materials could communicate psychological ideas. The bubble-like structures allowed me to create a surface that feels luxurious, fragile, organic, and artificial at the same time.
Ultimately, what I wanted to achieve was a costume that functions not only as clothing, but as a visual metaphor. The work asks how far desire can expand before it begins to consume the person who created it.
What are your future plans for this award winning design?
I see *Foam of Desire* as the beginning of a larger body of work rather than a finished destination.
In the future, I would like to continue developing the ideas explored in this project through new materials, larger installations, and more immersive forms of presentation. The themes of desire, excess, transformation, and the relationship between the body and material culture remain subjects that I am deeply interested in investigating.
I am also interested in expanding the project beyond a single costume. The visual language developed in *Foam of Desire* has the potential to evolve into a broader world of characters, objects, and environments. I would like to explore how these concepts might exist within exhibitions, performance works, or interdisciplinary projects that combine costume, sculpture, and spatial experience.
Receiving recognition for the project has encouraged me to continue pushing the boundaries between costume design and contemporary art. I hope future iterations will further challenge traditional definitions of what a costume can be and how audiences engage with it.
Most importantly, I would like the work to continue generating conversations about beauty, consumption, and human desire. These themes are timeless, and I believe there are still many directions left to explore.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Inspired by Epicure Mammon from The Alchemist, this piece reimagines European aristocratic attire from the 17th century to question the concept of decadent luxury. Using a specially engineered moldable fabric, the garment swells into a bloated silhouette reminiscent of bubbles, evoking bodies consumed by desires. Vivid turquoise blue and pink create a visual allure that is both jarring and seductive, with a sugary quality that prompts viewers to reflect on overconsumption and inner emptiness.
- Dimensions & Packaging
- approximately 175 centimeters high, 140 centimeters wide and 80 centimeters deep
- Tags
- Clothing Design, Materializing Desires, Material Experimentation, Visual Metaphor, Irregular Forms, Visual Tension
- Production Technology
- A specially engineered moldable fabric, adhesive when wet, allows for intuitive hand sculpting of volumetric forms. By laminating foam into the fabric and injecting air, this approach creates irregular organic bubbles with a unique hybrid texture, which is both translucent and semi rigid. When illuminated, these forms look like a second skin, materializing the concept of internal collapse festering beneath a surface of opulence.
- Design Challenge
- The key challenge was to lead viewers from visual seduction to psychological unease, and the answer lay in color use. A rational turquoise blue base is invaded by lush pink accents that embody swelling desires, while traces of sickly yellowish green underneath hint at decay and exposure. The contrast between high saturation and low brightness, paired with matte and pearly finishes, creates a tension between a sweet appearance and hidden unease, turning initial allure into disquieting reflection.
- Research
- This work critiques the consumerist era by framing its core maladies: swelling desires and inner voids. Using the structure of seventeenth century aristocratic attire, the piece presents bloated, bubble like forms that symbolize a body consumed by insatiable desires. Jarring color combinations then guide viewers from visual seduction to psychological disquiet, ultimately revealing the spiritual barrenness hidden behind a luxurious facade.
- Inspiration
- This piece takes its cue from Epicure Mammon, an embodiment of insatiable desires in the play The Alchemist. It deconstructs the symbolic language of seventeenth century aristocratic attire to pose a question about beauty in excess. Each element becomes a visual narrative around the body, speaking of desires that swell, promises that prove false, and the inescapable reality of decay.
- Project Duration
- The project commenced in October 2023 in London, United Kingdom. The initial toile was completed in December 2023, and the project concluded in March 2024 with the completion of the final garment.
- Operation Flow
- This work redefines clothing from a mere covering for the body into an aggressive entity that devours it. The doublet, with its dramatically exaggerated chest and shoulders, achieves a swollen, voluptuous contour that makes inner desires visibly manifest in the flesh. The asymmetrically reshaped ruff collar, when illuminated, casts an encircling shadow, mirroring the confinement in a prison built from greed and vanity.
- Team Members
- Kaiqi Zhang
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.