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Florian Seidl's Lavazza Elogy Barista Coffee Machine commands the visual field with a sophisticated bipartite form language that elegantly bifurcates into two chromatic and volumetric zones…

Lavazza Elogy Barista Coffee Machine by Florian Seidl is a highly esteemed winner of the very prestigious 2026 Golden A' Design Award in Home Appliances Design Competition Category.


GoldHome Appliance· 2026

Lavazza Elogy Barista Coffee Machine

by Florian Seidl

Client: Lavazza

Golden A' Design Award Winner in Home Appliance Category

45,502

Verified Award Winner

Verify Award Status for #183426

Colors

The Design

About Lavazza Elogy Barista Coffee Machine

Elogy Barista is a multi beverage system designed to offer Italian coffee culture: from espresso, to cappuccino, latte and hot chocolate. The design is building on Lavazzas established form language in this segment. Slightly more serious and professional but still recognizably Italian in surfacing, details and finish. A modern design full of personality that brings Italian coffee culture to every home. Che bello!

The Recognition

About the Golden A' Design Award

Lavazza Elogy Barista Coffee Machine is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Lavazza Elogy Barista Coffee Machine is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Lavazza Elogy Barista Coffee Machine creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The wide range of recipes available at the touch of a finger is an important feature in the single serve market. All these preparations are possible thanks to a unique brewing technology and patented milk frothing system. With True Capp, it is also possible to prepare a cappuccino or latte macchiato directly in the ceramic cup. Another important aspect is the possibility to brew two coffees simultaneously with the special spout. Elogy Barista offers authentic Italian coffee culture.
Dimensions & Packaging
Dimensions: 163mm / 315mm / 422mm
Weight: 5,4kg
Power 1500W, Voltage 220-240, Frequency 50-60 Hz
Removable parts are dishwasher safe
It comes nicely boxed in a recycled cardboard along with a Quick Start Guide and a more detailed instruction booklet.
Tags
Lavazza, Coffee, Espresso, Cappuccino, Latte, milk frother, touch interface, reconditioning, recycled plastic
Production Technology
main shell, cup rest: injection moulded plastic (ABS)
water tank: injection moulded plastic (SAN)
grid: stainless steel
UI: touch, IMD
feet: silicone rubber
Design Challenge
Elogy Barista is replacing a successful product with a new and dynamic design and a tight development process. New features and special attention to environmental impact and energy consumption were important. Repairability and the possibility of regenerating the product were also very important aspects.
Research
Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration
The design builds on Lavazza's established form language and provides a vision for the future. Designed with love in Italy Elogy Barista celebrates its Mediterranean identity with attention to detail, colour and finishes. All of which were carefully chosen to reflect the professional soul of the appliance. Surfaces and volumes are precisely controlled with a strong and stable main body. The wrap around shell is characterised by dynamic lines and Lavazza logos on the sides.
Project Duration
The project was designed in Turin, Italy. The complete product development from initial concept to final product took about two and a half years.
Operation Flow
The machine is easy to use and comes with a patented milk frothing system and a dedicated milk jug. The cup rest has a stainless steel grid and can be adjusted easily, placing small cups closer to the spout. This reduces splashes and benefits coffee temperature and crema. The water tank is easily accessible and is treated as a separate, transparent volume. The touch sensitive user interface guarantees a smooth user experience.
Patents
design patent/registered design
patented milk frothing system
Image Credits
Lavazza

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