Texts From Graphics From Graphics by Reset Co. is a highly esteemed winner of the very prestigious 2020 A' Design Award in Print and Published Media Design Competition Category.
IronPrint· 2020
Texts From Graphics From Graphics
by Reset Co.
Client: Reset Co.
A' Design Award Winner in Print Category
Verified Award Winner
Verify Award Status for #88219The Design
About Texts From Graphics From Graphics
Texts From Graphics is a book of essays written by graphic design professors of a university program in Mexico. The essays express ideas and concerns about design. An iconographic system was developed to simplify the complex concepts discussed in the texts, and the set of icons changes with each chapter. Hierarchy, typographic selection and composition highlight the main messages and support a light reading. The book is printed in black and white on bond paper, sewn in sections and bound with hard covers finished with varnish, keeping production costs low while ensuring durability.
The Recognition
About the A' Design Award
Texts From Graphics From Graphics is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Texts From Graphics From Graphics is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Texts From Graphics From Graphics is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Interviews
Design Interview
What is the main principle, idea and inspiration behind your design?
The book focuses mainly on essays of graphic designers in which they talk about their ideas and craft. The main inspiration for this design was the creative processes that graphic designers themselves follow to solve communication problems. We got inspiration from the way they simplify and synthesize complex messages into visual form so we developed an iconographic system that would, likewise, communicate the complex ideas discussed through immediate representative icons.
What has been your main focus in designing this work? Especially what did you want to achieve?
Being this a theoretical document, our main focus designing this work was to organize the texts in a a compelling way which would make the reading lighter and dynamic. We wanted the text to be the protagonist and we achieved it through typographical selections and composition to highlight the most important takeaways.
What are your future plans for this award winning design?
The first thing we want with this award is to wear it, for us it is a pride to participate in this type of contest and to have won. Showing that we have won is an achievement that pushes us to do better in each project. Participating in the following editions is something that we highly consider.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Texts From Graphics is a collection of essays written by academic authors of the graphic design program at UDEM, expressing their concerns around ideas held about design.
The concept summarizes the creative processes used to solve communication problems by developing an iconographic system that simplifies complex ideas, changing the set between each chapter.
The main ideas are highlighted through hierarchies, typographical selections and compositions; creating a dynamic and light reading. - Dimensions & Packaging
- The dimensions of the book are 143mm x 12mm x 221mm.
U V varnish was used in the cover of the book. - Tags
- Editorial design, print, vector, typography, icon, grid, university, mexico, black and white, icon system
- Production Technology
- The design was made in black and white, digital printed on 90 grams bond paper for a low production cost. It was used a section sewn binding method in hard paste to ensure the durability of the book and UV varnish was applied on the cover.
- Design Challenge
- The main obstacle of this project was the low budget available for the realization of the book. As it is a book made to praise the graphic design of the university high quality and formality was expected, using economical methods and materials.
- Research
- The creative processes and the design methodologies used in design were deeply analyzed in order to have a better insight of the topics dealt with in the essays, and to be able express effectively the conceps with the iconographic system.
- Inspiration
- The book originates from the need of the University of Monterrey to represent the graphic design program. The objective is to show the ideas of the professors of the university and the growth that the career has had through their professional perspective.
- Project Duration
- The project was realized in 2017 in Monterrey, Nuevo Leon, and was presented in the Vicerrectoria, de Arte, Arquitectura y Diseno (V I A A D) of the University of Monterrey.
- Operation Flow
- The typographic system created for the publication allows a better understanding of the essays. It is used as an introduction in the section covers to prepare the reader for the complex concepts expressed in the text; and along the pages as visual relief and support.
- Team Members
- Creative and Art director: Erika Múzquiz
Designer: Ana Lucía González
Editor: Marina Garza - Image Credits
- Image #1: Photographer Karina Zertuche, Text From Graphics, 2018
Image #2: Photographer Karina Zertuche, Text From Graphics, 2018
Image #3: Photographer Karina Zertuche, Text From Graphics, 2018
Image #4: Photographer Karina Zertuche, Text From Graphics, 2018
Image #5: Photographer Karina Zertuche, Text From Graphics, 2018
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