Poznan Marathon Medal Presentation

The creative journey behind the visualization for the 20th anniversary of the Poznań Marathon started with the idea of honoring not only the history of the event but also the energy of the runners and the creator of the marathon, Maciej Frankiewicz. His vision of creating this unique event became deeply embedded in the city's identity, and I wanted to pay tribute both to the event itself and the person who initiated its success. The marathon symbolizes endurance, movement, and determination, and I wanted to translate these concepts into a design that would be dynamic, modern, engaging, and respectful of what Maciej Frankiewicz had built.The key inspiration for this project was the concept of particles, which were meant to symbolize individual runners while simultaneously forming one powerful whole. These particles were designed to demonstrate how each participant in the marathon contributes their part to the collective energy, which is the essence of the event. The idea of using particle animation became a tribute to the vision of Maciej Frankiewicz, whose passion united many people in this extraordinary endeavor.I wanted the design to capture not only the dynamism of the marathon but also pay tribute to the creator, whose dream turned into one of the most important sports events in Poland. The use of particles allowed me to abstractly represent movement and transformation, where small elements, like runners, create a larger, cohesive whole – just as Maciej Frankiewicz’s idea transformed into something that unites people and the community.The creative process was full of experimentation and challenges related to the technical realization of the project. The particles became a tool to show fluidity, energy, and unity resulting from collective effort. Every movement, color, and form aimed to embody the spirit of the marathon and respect the person who started this unforgettable journey – Maciej Frankiewicz.Ultimately, the project became a tribute not only to the marathon itself but also to what Maciej Frankiewicz has created for Poznań and for Poland.

The idea of incorporating historical photographs on the Poznań Marathon Medal Presentation's lanyard was inspired by the desire to connect the present with the past, celebrating not only the marathon itself but also its history and evolution. Each image, printed chronologically, represents a significant moment in the marathon’s history, symbolizing its progress and growth.The inspiration came from the idea of creating a visual narrative that would not only commemorate the achievement of the marathon's 20th edition but also honor the past, the runners, and the people who have contributed to its success. The images were carefully chosen to highlight key moments that have defined the marathon, making the participants feel like they are part of something much larger than just a single race.As for the quote “I left a footprint in Poznań,” it was a deeply personal and symbolic message. It reflects the idea that every runner who participates in the marathon leaves a lasting impact, not just on themselves but also on the city, its community, and its history. It emphasizes the importance of individual contributions to something greater, and how each participant's journey becomes part of the marathon’s legacy.Together, the photographs and the quote create a unique and emotional connection to the marathon’s history and spirit, while also celebrating the runners’ personal achievements and their connection to the city of Poznań. The visual elements work in harmony to remind participants of the shared history, and how each race continues to be a part of the ongoing story of the Poznań Marathon.

To create a visual strategy that could motivate potential runners to register for the Poznań Marathon, I focused on connecting the emotions tied to the marathon with the history of the event. I knew that the medal plays a significant role, not only as a symbol of victory but also as a keepsake that evokes emotions and memories. For this reason, I chose to creatively incorporate historical elements of the marathon on the medal's lanyard, using photos from past editions of the marathon that highlight its development and the positive energy that grows with each year.I wanted participants to feel they were part of something bigger – the history of the Poznań Marathon, which has its own tradition and has gained prestige over the years. At the same time, I aimed for each edition to be uniquely captured with modern elements that add dynamism and freshness to the marathon. This way, participants, upon seeing the medal, would feel proud to be part of this growing community, and the registration process itself took on a personal and emotional dimension.The visual elements, such as the photos, quotes, and history, were intended to evoke positive emotions and reminders of the great moments associated with the race, which encouraged new runners to sign up for the marathon, knowing that they too would become part of this exceptional story.