Another Japan Yamagata Website by Tsutomu Tojo is a highly esteemed winner of the very prestigious 2020 Bronze A' Design Award in Website and Web Design Competition Category.
BronzeWeb· 2020
Another Japan Yamagata Website
by Tsutomu Tojo
Client: Takamiya Hotel Group
Bronze A' Design Award Winner in Web Category
Verified Award Winner
Verify Award Status for #95346The Design
About Another Japan Yamagata Website
A visual representation of traditional Japanese Zen spirit and modern hotel functions. It is easier to convey the appeal of a hotel website using images than it is to explain in detail, which is closer to Zen Mind. All of this website exists only to convey the charm of the hotel. If you browse this website, you will surely want to visit to Yamagata.
The Recognition
About the Bronze A' Design Award
Another Japan Yamagata Website is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Another Japan Yamagata Website is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Another Japan Yamagata Website splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Interviews
Design Interview
What is the main principle, idea and inspiration behind your design?
In all my design work, I get inspiration from the Japanese “Zen Spirit”.
Zen style design is characterized by simple, elegant and powerful message.
What has been your main focus in designing this work? Especially what did you want to achieve?
I focused on firmly communicating the goodness of Yamagata to travelers visiting Japan from overseas.
Many of the users who viewed this site would like to visit Yamagata during their trip to Japan.
What are your future plans for this award winning design?
In a few years, I'll suggest clients to renew their website.
Good design is universal, but it's still a bad idea to ignore trends.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A visual representation of traditional Japanese Zen spirit and modern hotel functions.
It is easier to convey the appeal of a hotel website using images than it is to explain in detail, which is closer to Zen Mind. - Dimensions & Packaging
- This website is a responsive website.Provide users with the best display according to the screen size.
- Tags
- website, hotel, web design, japan, onsen, ryokan, resort
- Production Technology
- No special techniques or methods were required.
Branding as usual, marketing, creating a story and visualizing.
They all contribute to the user.
We focused solely on telling users what they wanted to do. - Design Challenge
- The difficult part of this project is that it supports 8 languages.
We surveyed users in each country and analyzed preferences in the greatest common divisor to reflect them in the design. - Research
- We interviewed foreign tourists directly about content that is of interest as a travel destination.
Based on that, we designed the story and reflected it in the content and visuals. - Inspiration
- As an inbound appeal, the survey results showed that it was difficult for the group alone to search.
Also, in the case of inbound, most repeaters who visit Japan more than once come to the region.
Therefore, for repeaters, the title of “Another Japan”, which I have never seen before, has been positioned as a site that introduces Yamagata Prefecture as a whole, and then guided to group accommodation facilities. It was. - Project Duration
- The project started in December 2016 in Yamagata, Japan.
- Operation Flow
- With so many photos, visitors to this website feel like traveling around Yamagata, Japan. And actually wants to go to that place.
- Patents
- Copyright Takamiya hotel group 2015.
- Team Members
- Tsutomu Tojo
- Image Credits
- Image #1: Photographer Atsushi Okuyama, Takamiya, 2016.
Image #2: Photographer Atsushi Okuyama, Zao-spa, 2016.
Image #3: Photographer Atsushi Okuyama, zao, 2016.
Image #4: Photographer Atsushi Okuyama, Yamagata heritage, 2016.
Image #5: Photographer Atsushi Okuyama, Takamiya, 2016.
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