Laround Website by Anna Muratova is a highly esteemed winner of the very prestigious 2020 Bronze A' Design Award in Website and Web Design Competition Category.
BronzeWeb· 2020
Laround Website
Client: Anna Muratova
Bronze A' Design Award Winner in Web Category
Verified Award Winner
Verify Award Status for #97369The Design
About Laround Website
In the website design the illustration of the map was used to symbolize the travelling. Lines and circles also represent the movement of a person in a map. The main page has big and bold typography to attract user’s attention. Pages of different tours have description with photos of the places, so the user can see what exactly he would see in the tour. For the accent the designer used blue color. The website is minimalist and clean.
The Recognition
About the Bronze A' Design Award
Laround Website is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Laround Website is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Laround Website splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Interviews
Grand Interview
Your innovative approach to map-based design in Laround Website beautifully merges travel symbolism with user experience - could you elaborate on how you developed this distinctive visual language of lines and circles to represent movement?
I created a map illustration based on the downtown area of Los Angeles. The map has a minimalist aesthetic, showing the general layout of the city. The lines and circles on the website symbolize movement and evoke a sense of travel and exploration.
The minimalist aesthetic of Laround Website stands out in the travel industry - what inspired your decision to pursue such a clean, bold typographic approach, and how does this serve the user experience for potential tourists?
Since the target audience for this website was young adults, I chose to use bold, trendy typography combined with map illustration to capture their attention and create a modern, engaging experience.
Your integration of interactive elements in Laround Website, particularly the color-revealing hover effects on photographs, creates an engaging user journey - could you share the thought process behind these specific interaction design choices?
I aimed to create a fun and interactive experience for users by incorporating hover effects on images. When users hover over initially monochrome photos, they transition into vibrant colors, encouraging interaction and adding an element of surprise and engagement to the user journey.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The website promotes Laround tours around LA. The website is very minimalist and clean. Bright colors and big bold typography make a modern feel and look. Also pictures of places and videos add visual atmosphere of the places tourist will see.
- Dimensions & Packaging
- This is a responsive website. It has desctop, tablet and mobile versions of the site.
- Tags
- Design, website, tours, travel
- Production Technology
- The design of the website was made in Adobe Photoshop.
- Design Challenge
- The website design should be simple and clean. Everything should work to inform the visitor about the tours. But at the same time the website should be visually interesting and different from others.
- Research
- This is a website of the tours, so it should contain all of the important information about it and it should be easy to understand. The form for booking a tour should take small amount of time and should be simple to complete.
- Inspiration
- Design for the website was inspired by the maps we use while travelling. The main page is a map of Downtown LA made in a minimalistic way. Also in website circles and lines are used which represent the movement of a person in a map.
- Project Duration
- Design of the website took a month. The project started in December 2019 and finished in January in Korolev, Russia.
- Operation Flow
- On the left of the website there is a menu (in tablet and mobile versions at the top), where you can select specific tour or make your own tour. On the page of the tour there is a description with photos. When you hover over photos they become colorful.Also by clicking on them you can view all gallery of photos in full screen view. On the page about us there is a video which allows a user to see what to expect from the tours.
- Image Credits
- Unsplash photos
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